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    For many retailers, when transforming an old concept into something new and fresh, putting together all the pieces of the design puzzle can be a challenge. And the fastest growing piece of that puzzle is meeting customer expectations. “Consumers, more than ever, expect retailers to create a store that fits their individual needs,” says Tré Musco, ceo and chief creative officer of San Francisco-based brand strategy and design firm Tesser. “And retailers are working hard to respond to these needs.”

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    For many retailers, when transforming an old concept into something new and fresh, putting together all the pieces of the design puzzle can be a challenge. And the fastest growing piece of that puzzle is meeting customer expectations. “Consumers, more than ever, expect retailers to create a store that fits their individual needs,” says Tré Musco, ceo and chief creative officer of San Francisco-based brand strategy and design firm Tesser. “And retailers are working hard to respond to these needs.”
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