“Works with Alice” badge

The “Works with Alice” badge is well recognized. When a user sees the badge, they trust the device more, which results in higher purchase conversion rates. To use the badge in your marketing materials: Get certified. Design your materials according to the rules. Send package designs or mockups and printed or web page materials to smart-home-dev@support.yandex.ru. Get a written permission to use Yandex intellectual property.

Rules of badge use

• Position the badge correctly.
• Double check that the badge is present on your product card and is up-to-date.
• Select a badge color that compliments the background.

Badge positioning

Clear space

Be sure the badge is surrounded with enough clear space. Margins from the edges shouldn't be less than half the badge height.

Online retail

Full version of the site

• The badge is placed in any corner of the first product card.
• Doesn't have zero margins or occupy a central position.
• Doesn't overlap the product image.
• The minimum size is 130 × 51 px.

Example

Mobile version

• The badge is placed in any corner of the first product card.
• Doesn't have zero margins or occupy a central position.
• Doesn't overlap the product image.
• Used without a bar and with larger text.
• The maximum size is 62 × 18 px.

Example

Card carousel

• Placed in the product description, on the left, in the same line as the text.
• The minimum size is 92 × 9 px.

Example

Printed materials

• The badge is placed in the lower left or lower right corner of the format.

• The badge is placed on any side of the box except the bottom.

• No more than two badges per box:

  • When it's one badge, it can go on any side of the box except the bottom
  • When it's two badges, they go on the front and opposite (back) sides

• The minimum badge height for printing is 9 mm.

Badge against different backgrounds

On a single-color background

• The main badge with a gradient base is used only on a white background.
• A badge with a white base is used on a light single-color background.
• A dark background should have a white badge with a transparent base and a contoured Alice logo.
• Cardboard should have a monochrome black badge.

On a multi-color background

• Place the badge on a single-color area of the photo.
• For dark photos, use the monochrome version.
• Don't place the badge in front of objects.

Errors when using a badge

Forbidden actions with the badge

When using a badge, do not:

• Change the badge design.
• Change the shape of the bar.
• Change the font.
• Change the color.
• Use a monochrome badge without a base.
• Delete the Alice icon.

On digital media

The badge must not:

• Be placed in the middle.
• Be too small or too big.
• Overlap the device.
• Be positioned vertically.

On the packaging

The badge must not be located:

• Next to the logo and/or name of the device.
• In the center.
• In front of the device.
• Under any kind of fittings or attachments.
• Close to the edge of the format.
• On the underside.
• In a random spot.
• At an angle.

Frequently asked questions

Can I create a skill without certifying the equipment?

You can create a smart home skill without certification, but you won't be able to use the “Works with Alice” badge in your promos.

How do I get the “Works with Alice” badge?

To get the badge, publish a skill and send the compatible devices to the Yandex office. For more information, see How to certify a device.