Yandex Direct

Dimension

Name

Relations

Detailed description

Description

Minimum date for report generation

ym:s:<attribution>DirectClickOrder

Yandex.Direct campaign

!., !=, =., ==

Campaign ID in Yandex Direct.

ym:s:<attribution>DirectClickOrderName

2016-02-15

ym:s:<attribution>DirectBannerGroup

Ad group

!., !=, <, <=, =., ==, >, >=

Yandex.Direct ad group.

ym:s:<attribution>DirectBannerGroupName

2016-02-15

ym:s:<attribution>DirectClickBanner

Yandex Direct ad

!., !=, =., ==

Title of Yandex.Direct ad.

ym:s:<attribution>DirectClickBannerName

2016-02-15

ym:s:<attribution>DirectPhraseOrCond

Ad impression criteria

!., !=, =., ==

Ad impression criteria. Criteria can be a keyword, or retargeting criteria.

ym:s:<attribution>DirectPhraseOrCondName

2016-02-15

ym:s:<attribution>DirectPlatformType

Site type

!., !=, =., ==

Type of Yandex Direct placement where the ad is served.

ym:s:<attribution>DirectPlatformTypeName

2016-02-15

ym:s:<attribution>DirectPlatform

Site

!., !=, =., ==

Yandex.Direct ad site.

ym:s:<attribution>DirectPlatformName

2016-02-15

ym:s:<attribution>DirectSearchPhrase

Keyword (Yandex.Direct)

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keyword of last click by Yandex.Direct ad.

2016-02-15