Tag labels

Dimension

Name

Relations

Detailed description

Description

Minimum date for report generation

ym:s:<attribution>From

From label

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

2016-03-04

ym:s:<attribution>UTMCampaign

UTM Campaign

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Name of ongoing ad campaign

2016-03-04

ym:s:<attribution>UTMContent

UTM Content

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad

2016-03-04

ym:s:<attribution>UTMMedium

UTM Medium

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Marketing tool

2016-03-04

ym:s:<attribution>UTMSource

UTM Source

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Source of click

2016-03-04

ym:s:<attribution>UTMTerm

UTM Term

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keywords

2016-03-04

ym:s:<attribution>OpenstatAd

Openstat Ad

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad

2016-03-04

ym:s:<attribution>OpenstatCampaign

Openstat Campaign

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad campaign

2016-03-04

ym:s:<attribution>OpenstatService

Openstat Service

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Ad service

2016-03-04

ym:s:<attribution>OpenstatSource

Openstat Source

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Placement location

2016-03-04

ym:s:<attribution>HasGCLID

GCLID presence

!., !=, =., ==

GCLID tag present.

ym:s:<attribution>HasGCLIDName

2013-09-01

ym:s:<attribution>HasSBCLID

SBCLID presence

!., !=, =., ==

SBCLID tag presence

ym:s:<attribution>HasSBCLIDName

2025-03-04

ym:s:<attribution>SBCLID

SBCLID

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

SBCLID tag value

2025-03-04