DSP response

The proposal to participate in an auction is sent using the POST method in JSON format (Content-Type: application/json).

Response body

The response body contains the Bid Response object shown below.

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{
  "id": "(string)",
  "cur": "(string)",
  "seatbid": [
    {
      "seat": "(string)",
      "bid": [
        {
          "impid": "(string)",
          "id": "(string)",
          "price": "(float)",
          "adid": "(string)",
          "adomain": [
            "(array of strings)"
          ],
          "bundle": "(string)",
          "payload": "(string)",
          "cid": "(string)",
          "crid": "(string)",
          "lurl": "(string)",
          "nurl": "(string)",
          "burl": "(string)",
          "attr": [
            "(array of strings)"
          ],
          "adm": "(string)",
          "w": "(int)",
          "h": "(int)"
          "ext": {
            "nroa": {
              "erid": "(string)",
              "has_nroa_markup": "(int)",
              "client": {
                "inn": "(string)",
                "legal_form": "(string)",
                "name": "(string)"
                "mobile_phone": "(string)",
                "epay_number": "(string)",
                "reg_number": "(string)",
                "alternative_inn": "(string)",
                "oksm_number": "(string)"
              }
            },
            "skadn": {
              "campaign": "(string)",
              "fidelities": [
                {
                  "fidelity": "(int)",
                  "nonce": "(string)",
                  "signature": "(string)",
                  "timestamp": "(string)"
                }
              ],
              "itunesitem": "(string)",
              "network": "(string)",
              "sourceapp": "(string)",
              "version": "(string)"
            },
            "storeurl": "(string)"
          }
        }
      ]
    }
  ]
}

Response parameters

Parameter

Description

Required

Bid Response object

id

Auction ID obtained from the RTB host.

yes

cur

Currency that the bid is shown in: Seatbid.Bid.price parameter. Acceptable values:

  • RUB — Russian ruble;
  • USD — United States dollar;
  • EUR — Euro;
  • CHF — Swiss franc;
  • TRY — Turkish lira;
  • KZT — Kazakhstani tenge.

yes

seatbid

Array of Seatbid objects. Contains bids for impressions.

yes

Seatbid object

seat

ID of the auction participant making a bid.

yes

bid

Array of Seatbid.Bid objects. Each object contains banner parameters and a bid for impressions.

yes

Seatbid.Bid object

impid

ID of the Imp.id object of the ORTB host request.

yes

id

ID of the ad unit on the HTML page, obtained from the ORTB host.

yes

price

Bid — The price for impressions that the DSP agrees to. Specified per 1000 impressions.

yes

adid

The banner ID in the DSP.

yes

adomain

The domain of the advertiser whose ad is contained in the DSP response. Only one value is allowed in the array.

yes

bundle

App ID in the App Store or Google Play.

no

payload

JSON received from the DSP. Up to 1024 characters. Can be transferred in a Bid Loss Notification.

no

cid

Ad campaign ID on the DSP side.

yes

crid

ID of the ad unit on the HTML page, obtained from the ORTB host.

no

nurl

URL called when winning an auction.

no

burl

URL called when debiting funds for a paid event.

no

attr

A set of creative parameters.

no

adm

HTML code of the creative to be directly embedded on the page. May contain macros that will be replaced when rendering a creative.

no

w

Width of the block in pixels.

yes

h

Height of the block in pixels.

yes

ext

Object with additional parameters.

no

Bid.ext object

nroa

The parent object for the extension.

no

skadn

The parent object for the SKAdNetwork.

no

storeurl

Initial app store url for the app to which a transition will be made.

no

nroa object

erid

ERID

no

has_nroa_markup

Whether the creative includes labeling according to the legislation. Possible values: 0 or 1.

no

client

Information about the customer under the original contract.

no

Client object

inn

TIN of an individual or a legal entity.

no

legal_form

Organization type from the “List of organization types”.

no

name

Legal form and name.

no

mobile_phone

Phone number. Filled in for foreign individuals and legal entities in accordance with the requirements of the state register.

no

epay_number

Bank account number or electronic wallet number or similar, except bank card number.

no

reg_number

Registration number or its equivalent. Filled in for foreign individuals and legal entities in accordance with the requirements of the state register.

no

alternative_inn

Taxpayer's number or its equivalent in the country of registration. Filled in for foreign individuals and legal entities in accordance with the requirements of the state register.

no

oksm_number

The code of the legal entity's country of registration under the Russian classifier of world countries (OKSM). Filled in for foreign legal entities in accordance with the requirements of the state register.

no

skadn object

campaign

Campaign ID compatible with Apple’s spec. As of version 2.0, this must be an integer between 1 and 100, formatted as a string.

no

fidelities

Supports multiple fidelity types introduced in SKAdNetwork v2.2.

no

itunesitem

Advertiser app ID in Apple’s App Store. This must match Bid.bundle in the Bid Response.

no

network

Ad network identifier used in signature. This must match one of the items in the skadnetids array in the request.

no

sourceapp

ID of publisher app in Apple’s App Store. This must match Imp.Ext.Skadn.Sourceapp in the bid request.

no

version

Version of desired SKAdNetwork.

no

fidelities object

fidelity

The fidelity-type of the attribution to track.

no

nonce

An ID that is unique to each ad response. Refer to Apple's documentation for the proper UUID format requirements.

no

signature

SKAdNetwork signature specified by Apple.

no

timestamp

Unix time in milliseconds at the time the signature was generated.

no

Response example

{
  "id": "5834842956793170835",
  "cur": "RUB",
  "units": 1,
  "seatbid": [
    {
      "seat": "dsp-partner-global",
      "bid": [
        {
          "impid": "10",
          "id": "615b146ecf3275146cde449d4b3eb400",
          "traceid": "615b146ecf3275146cde449d4b3eb400",
          "price": 4.82,
          "adid": "36124_",
          "adomain": [
            "farfetch.com"
          ],
          "bundle": "906698760",
          "payload": "S-W20CMRLJqbBxuJp5nDf4scTFpFmUejZDcxNc_lEAhP4FBLi1-DOr4b2WIPPnVLEEU8ecbxIyGuMqyAAZMCnEmGz970qCCZb87fFc6CpFdG5wXVjGcymKgImpgfNYUS-f0A9uSSvk1GYWt_Ya_2_DoVlnp26CI5_hTBEvKqRHb6jNhkK_N9N0GaoC9u-nSW998Yq7HbnsrrhcdHXcyuBGqAUlIE52NQT-UR_I12QFvJ7_CPrjyZiiYgmjeosnSy0dlBV7cL5cysMHlNKiNZB77GcfZaQamE7c4DdbdDf_9FQXZeujvbua5EXdkK0Nsh2lamig04JOnrBpILg-NJepHavjIHAhw3YhCKnWyTDygmXKWv3MVse3VyvuUarLOeDqhUSyAN3aX5Xqo2SzE9V1088glfO3e7RtH5Dugv-pQc0Wvkqq1dkg",
          "cid": "185338",
          "crid": "36124_",
          "lurl": "http://rtb.nl.eu.dsp-partner.com/yandexortb/auction/notify?profile=270&imp=S-W20CMRLJqbBxuJp5nDf4scTFpFmUejZDcxNc_lEAhP4FBLi1-DOr4b2WIPPnVLEEU8ecbxIyGuMqyAAZMCnEmGz970qCCZb87fFc6CpFdG5wXVjGcymKgImpgfNYUS-f0A9uSSvk1GYWt_Ya_2_DoVlnp26CI5_hTBEvKqRHb6jNhkK_N9N0GaoC9u-nSW998Yq7HbnsrrhcdHXcyuBGqAUlIE52NQT-UR_I12QFvJ7_CPrjyZiiYgmjeosnSy0dlBV7cL5cysMHlNKiNZB77GcfZaQamE7c4DdbdDf_9FQXZeujvbua5EXdkK0Nsh2lamig04JOnrBpILg-NJepHavjIHAhw3YhCKnWyTDygmXKWv3MVse3VyvuUarLOeDqhUSyAN3aX5Xqo2SzE9V1088glfO3e7RtH5Dugv-pQc0Wvkqq1dkg&st=${AUCTION_LOSS}",
          "nurl": "http://rtb.nl.eu.dsp-partner.com/yandexortb/auction/notify?profile=270&imp=W1g6Zz8k8fjYsF8C2ymvB1GoWyc3csS1z9KYruC7_YZH5gP5mTxeH2ufjxoAIqCgBs7ZQS4ALh2rXGarcrrm6OAALRdhsCRx5QBiN99rLMqXkTBrG3KwOOHalRN0NSoJkJwXOANLLnpwWNkoWzD41vy_HmJvOBdWbo0VExtzMSteNYmOf8D4YIUhUbgQhpS3xArd593WM5a8ls3Qwxa60hHzETu4zx12dzzujI1QQOpyyQph4KrXb_PUBCcgUlE4Kept1fPqQ0f9zibVv5GudzFdw70UUMW3B3O5HQSIhlQuB5uIUYdnjoXIORzKBP1YQSIxGGA-uFY_1igRWXEkgRpgG_IBOFmBHxA9SkMR9P-k3Ta0-MWzpONYDBXARmA9a6eW-xWVJchKlWk2eDNWMvMoa43xEtIUM05jKX5sU6OUsZQNtg78Ww",
          "burl": "https://rtb.nl.eu.dsp-partner.com/yandexortb/auction/notify?profile=270&imp=yYeYv3VyrghjGRIW8gfr_a-PhH6wlEbGFj31O6wZJkxwzp7pa32MVoEsUqGI5nBbOm7ClCNF5yDLshDuDt2cF_sSZY3LCxizheTizCFYgf3eL_AJ397DdkrA3qq9QrPRJH4boFyVDJVGGfQ26vfKfDDMMUxkuW2fHKOyo2toeBkO7CjveZB7iB9P4IgMlnSO6psgLG8KUKtk8HIQHeNFdKG5SBMvm1vhZ2Y4nGBqyXbHYDCWfFjF0qImeCEKrL2pvWM3VXojYU5CuS-svs3h3vLnghHCOWhST0Cn3mnmM_5aLjfsJ0C_T0gNX6QCf7N4LPfxIcFQtBiZsJ13w0aocjVw83KAWcPUSlVfwRZm-Lixe0LDtkdU_Ujo4_GaAM3vPME5XSCahRpLjjFQon9ypdwlXUXMXDmZg-Uo8zbnxA6A2GWLdkBbtw",
          "attr": [],
          "adm": "<script type='text/javascript' src='https://ads.eu.dsp-partner.com/delivery/r/ajs.php?z=${ENCRYPTED_AUCTION_PRICE}&u=%7CNhP%2FXoi4ZnaLsZN7OVBxJg52BL54hbgJDBTW%2FMWhcNA%3D%7C&c1=jWCgqsKSUoVnhbPUYduT0I_a4gxRTN4fFxJSFPxaOqcrqhLC6ZrfdcTmceDoB2R-RVV94C5ubnLKAl6vJozak3kdPx-fkSv1NWZyq-NV2ST5u8rCmF9b4MovSZUjDmDfsX7I73brvdDU8QQ95EtuWUcIm-oPBYKmuDbDsFlXwvpmNUpZQ24dbE4EWPPg2Y8d0YgWaJMrOKIpJVAWgFVfGa36EoTvWxEO9cpnlETWOZEhyOQ7-InwHAa1Dyk9wt9_nf5kq2HLKbiTt3xO5WKYiDPm4Yu-f0YYmgnGVE2Jmg7y9zxU4sLLIT6KHK6Jnel0s55ws5QO7mI0-x4b9WSa1r7vTUZTUio_q12HjAdAJEUwmk0ZmekNQc86DOkMD2612hbPWpetlD_mukWzStOOpBaF2BmieuSzm8AOH7pvsSZezWofNUic4B-oo2TrcX3UziCaN0eGWzM5_g3YbInP4uZm7jemvHYPEEFqhclqws8yKQHGPJTQrIay7enGz7Rl'></script>",
          "w": 300,
          "h": 300,
          "ext": {
            "nroa": {
              "erid":"efr23i",
              "has_nroa_markup":0,
              "client":{
                "inn":"71445203",
                "name":"Company",
                "legal_form":"ul"
              }
            },
            "skadn": {
              "campaign": "11",
              "fidelities": [
                {
                  "fidelity": 0,
                  "nonce": "f9f8be1b-a396-4ff6-95e5-b50508caa18",
                  "signature": "MDUCGQD4bhRqyMk2lcz3/mi0943580485038Owgcz9tcS8acHhxMxqJ0K6P968spxQ==",
                  "timestamp": "1730704281000"
                },
                {
                  "fidelity": 1,
                  "nonce": "a5914e5b-4f06-4278-bc39-d0550678ff72",
                  "signature": "MDUCGH9mfWRIErBnitWx2/Vsx809485034858340VSXgsVCh2BHUXXvq54XcT/2qyaBYkw==",
                  "timestamp": "1730704280000"
                }
              ],
              "itunesitem": "911804296",
              "network": "w9q455wk68.skadnetwork",
              "sourceapp": "6471572249",
              "version": "3.0"
            },
            "storeurl": "https://apps.apple.com/app/id1579364157"
          }
        }
      ]
    }
  ]
}