Moderation

Key technical requirements for creatives from external DSPs

For a detailed response example, see the Documentation.

When are advertising materials checked?

Every submitted creative is checked both manually and automatically in the moderation system to make sure it meets the Yandex requirements for advertising materials and the requirements of the Federal Law "On Advertising."

To submit advertising materials (creatives) for moderation, simply place a bid with the creative. We review new campaigns through a pre-moderation process immediately after their launch. All creatives that comply with local legislation and Yandex requirements are approved for impressions. Note that DSPs can't change their advertising materials after placing the first bid for the associated campaign.

How long does the moderation process take?

On average, creatives take 3–6 hours to review once they're submitted for moderation. If your creative hasn't passed moderation during this time, contact us at newpartners@yandex-team.ru.

How do I avoid increased moderation time for my ad materials?

1. Keep in mind that unique creative keys are represented by the following sequence: cid + crid + adid + size + domain.
2. If the creatives are identical, don't change the IDs that are included in the creative key (cid, crid, adid) for each bid.
3. Instead, create a campaign structure where all creatives belonging to the same advertiser (adomain) are assigned a single campaign ID (cid). To distinguish individual creatives within the same campaign, use the crid and adid fields.

How do I make my bids more effective?

One of the reasons for losing an RTB auction might be bidding with a creative that was either rejected or hasn't passed moderation. For more effective bidding, make sure to implement support for lurl notifications. To learn more, see Help.

If you have questions about moderation status, encounter difficulties, or need to submit documents for categories subject to mandatory licensing in Russia (for the full list, see the section on categories with special requirements), fill out this form or contact your manager. Remember to include the campaign ID (cid) in your message.