Overview

Yandex Advertising Network (YAN) is an ad placement system for:

• Sites
• Mobile apps
• Telegram channels
• CTV

Learn more about the participation rules and ad review here.

Yandex DSP

Yandex DSP (demand-side platform) is a platform that automates real-time ad space buying (RTB/OpenRTB) across external ad exchanges and inventory sources. Operating within the Yandex Ads ecosystem, it enables enterprise advertisers, ad agencies, and third-party ad networks to purchase traffic outside the standard Yandex Direct interface.

General data

• Server locations: Moscow and Moscow Region.
• Over 600,000 advertisers across Russia and the CIS.
• In-house creative moderation and antifraud system.
• Average response time under 200 ms.

Inventory and formats

• Support for all inventory types: web, in-app, and CTV.
• Support for multiple ad formats: banners, video ads, and native ads. Support for multi-format requests.
• Support for Interstitial and Rewarded flags across all formats.

Auction types

• First-price auction.
• Second-price auction (currently not used).