Minimum and maximum amount of Cost per Click

Payment currency or unit of account specified in Client web-interface

Minimum Cost per Click

Minimum Cost per Click for an ad containing an image and Media Context Banner

Minimal Price per Click for Ads with Video Extension

Conventional unit (payment currency: RUR)

0.01 (RUR 0.3 inc. VAT)

0.03 c.u. (RUR 1 inc. VAT)

0.1 c.u. (RUR 3 inc. VAT)

RUR

0.3 (exc. VAT)

1 (exc. VAT)

3 (exc. VAT)

UAH

0.08 (exc. VAT)

0.24 (exc. VAT)

0.8 (exc. VAT)

KZT

1 (exc. VAT)

3 (exc. VAT)

10 (exc. VAT)

USD

0.01 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

EUR

0.01 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

CHF

0.01 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

TRY

0.01 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

BYN

0.01 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

Maximum Cost per Click can be limited by Yandex.Direct system

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Date of publication: 16.02.2018

Previous version of the document: https://yandex.ru/legal/direct_table/05122017/.

Previous version of the document: https://yandex.ru/legal/direct_table/17102017/.

Previous version of the document: https://yandex.ru/legal/direct_table/05072017/.

Previous version of the document: https://yandex.ru/legal/direct_table/01112016/.

Previous version of the document: https://yandex.ru/legal/direct_table/28052014/.

Previous version of the document: https://yandex.ru/legal/direct_table/19082013/.