Minimum and maximum amount of Cost per Click

Payment currency or unit of account specified in Client web-interface

Minimum Cost per Click

Maximum Cost per Click

Minimum Cost per Click for an ad containing an image

Minimal Price per Click for Ads with Video Extension

Conventional unit (payment currency: RUR)

0.01 (RUR 0.3 inc. VAT)

84 (RUR 2,520 inc. VAT)

0.03 c.u. (RUR 1 inc. VAT)

0.1 c.u. (RUR 3 inc. VAT)

RUR

0.3 (exc. VAT)

2,500 (excl. VAT)

1 (exc. VAT)

3 (exc. VAT)

UAH

0.08 (exc. VAT)

900 (exc. VAT)

0.24 (exc. VAT)

0.8 (exc. VAT)

KZT

1 (exc. VAT)

13,000 (exc. VAT)

3 (exc. VAT)

10 (exc. VAT)

USD

0.01 (exc. VAT)

70 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

EUR

0.01 (exc. VAT)

50 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

CHF

0.01 (exc. VAT)

60 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

TRY

0.01 (exc. VAT)

150 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

BYN

0.01 (exc. VAT)

78 (exc. VAT)

0.03 (exc. VAT)

0.1 (exc. VAT)

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Date of publication: 17.10.2017

Previous version of the document: https://yandex.ru/legal/direct_table/05072017/.

Previous version of the document: https://yandex.ru/legal/direct_table/01112016/.

Previous version of the document: https://yandex.ru/legal/direct_table/28052014/.

Previous version of the document: https://yandex.ru/legal/direct_table/19082013/.