Terms of Placement. Priority Placement at Yandex.Directory

This document is a translation of Terms of Placement. Priority Placement at Yandex.Directory in English. In case of conflict between the Russian version of Terms of Placement. Priority Placement at Yandex.Directory and this translation - only the Russian version of Terms of Placement. Priority Placement at Yandex.Directory is legally binding. The Russian version of Terms of Placement. Priority Placement at Yandex.Directory can be found here: https://yandex.ru/legal/directory_conditions/?lang=ru.

Format:

Advertisement (text banner): heading (33 characters) and text (75 characters).

Placement:

1. Yandex.Maps.

Yandex places an advertisement inside an «expanded mark» block.

An expanded mark is shown on the map in connection with a location corresponding to the address of a company (or one of the company’s separate subdivisions) listed in the company’s card in the «Company Reference» section of Yandex.Maps (Geographic region of the company’s card)*.

A company’s card, an expanded mark of which contains an advertisement, is marked at Yandex.Maps by color, accompanied by a special mark and is placed in search results by companies in the «Company Reference» section of Yandex.Maps above company cards without an advertisement.

The following rule additionally applies to company cards recognized by Yandex.Maps as related**: in search results by companies in the «Company Reference» section of Yandex.Maps above company cards without advertisements, up to three related company cards may be placed, an expanded mark of which contains an advertisement.

2. On pages of Yandex.Search results.

Conditions of Display:

1. An advertisement is displayed at Yandex.Maps if a company card is in Yandex.Maps search results;

2. An advertisement on pages of Yandex.Search results may be displayed according to search advertising principles stated in Ad Serving Rules (https://yandex.ru/legal/direct_display_rules/) available online.

Requirements to the Advertisements:

The Advertisements shall comply with standards and requirements of applicable laws as well as Yandex requirements listed in «General Terms and Conditions Advertising Requirements» (https://yandex.ru/legal/general_adv_rules/) available online.

Additional Terms:

1. The minimum and maximum Service periods per advertisement tied with one location (company card) are as follows:

  • Minimum period – 90 days;

  • Maximum period – 360 days.

A service may be purchased for any period from 90 days to 360 days with an interval of 30 days.

2. The Advertisements on search result pages of Yandex.Search are placed with limited targeting.

Geographic targeting is determined upon service purchase and corresponds to the Geographic region of the company card to which an advertisement is connected.

2.1. Geographic targeting may not be changed in the process of Service.

2.2. Geographic targeting is determined for specific subjects of the Russian Federation.

3. An additional restriction on the number of (unique) advertisements applies to company cards recognized by Yandex.Maps as related, i.e. no more than 30% of company cards recognized as related.

4. At the same time, «Priority Positioning in Yandex.Directory» may be purchased according to clause (a) of «Price of Priority Positioning in Yandex.Directory» without discounts section for no more than three company cards recognized by Yandex.Maps as related.

5. Upon purchasing «Priority Positioning in Yandex.Directory» service according to clause (b) of “Priority Positioning Price in Yandex.Directory” without discounts section, advertisements are positioned in expanded marks of all related company cards.

Price of «Priority Positioning in Yandex.Directory» without discounts:

(a) for company cards:

Placement period, days

Moscow and the region

Saint Petersburg and the region

Regions of Russia

90

19 500

12 000

9 000

Prices include VAT.

(b) for related company cards in a subject of Russia:

Positioning period, days

Moscow and the region

Saint Petersburg and the region

Regions of Russia

90

58 500

36 000

27 000

Prices include VAT.

Discounts:

Discounts are granted to customers of «Priority Positioning in Yandex.Directory» and depend on one-time amount of services purchased by a customer in terms of time (placement period of one advertisement).

Placement period (days) of one advertisement

Discount

From 90 to 150

20 %

From 180 to 330

30 %

360

40 %

 

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* A placing of the company card on Yandex.Maps is not a subject of this Terms of Placement. Company card is placed on Yandex.Maps under conditions of User Agreement for Yandex Services (https://yandex.ru/legal/rules/) and Yandex.Maps’ Terms of Use (https://yandex.ru/legal/maps_termsofuse/).

** Company cards (more than 3) are considered related in Yandex.Directory if organizations (separate divisions of an organization) listed in cards have the same name (without legal form and activity type), are located in one region of the Russian Federation and have the same activity according to «Yandex.Directory Activity Classification».

One of the following conditions shall be also complied:

1. Company cards shall have the same domain in the company website address.

2. Company cards contain one similar telephone number among other numbers.