Requirements to Theme Packages. Media Context Banner

This document is a translation of Requirements to Theme Packages. Media Context Banner in English. In case of conflict between the Russian version of Requirements to Theme Packages. Media Context Banner and this translation - only the Russian version of Requirements to Theme Packages. Media Context Banner is legally binding. The Russian version of Requirements to Theme Packages. Media Context Banner can be found here: https://yandex.ru/legal/requirements_media_context_banner/?lang=ru.

Should you decided to prepare theme packages independently, please follow these requirements:

1. Total requests of all words and word combinations included in the package per month shall be at least 750,000 times excluding geo targeting.

2. As advertising is displayed “by inclusion”, a package may not contain “embedded” requests. Such requests will be automatically excluded upon order placement.

For instance, if a package uses the word “fridge” “Liebherr fridge” cannot be included in the same package. However, advertising will also be displayed for such search.

3. All words in a package shall refer to one theme. Otherwise, one package cannot combine two themes.

If you have difficulties selecting words and word combinations for your theme package, please contact the Yandex sales department. We are always here to help.

 

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Date of publication: 05.08.2014 г.

Previous version of the document: https://yandex.ru/legal/requirements_media_context_banner/30072012/.