Requirements to Theme Packages. Media Context Banner

This document is a translation of Requirements to Theme Packages. Media Context Banner in English. In case of conflict between the Russian version of Requirements to Theme Packages. Media Context Banner and this translation - only the Russian version of Requirements to Theme Packages. Media Context Banner is legally binding. The Russian version of Requirements to Theme Packages. Media Context Banner can be found here: https://yandex.ru/legal/requirements_media_context_banner/?lang=ru.

Should you decided to prepare theme packages independently, please follow these requirements:

1. Total requests of all words and word combinations included in the package per month shall be at least 750,000 times excluding geo targeting.

2. The so-called “selling” words and word combinations are prohibited such as sale, to sell, purchase, to buy, lease, to rent, order, to order, delivery, to deliver, rental, price, cost, discounts, to acquire, free, clearance sale, discount, super price, rent, buy up.

For instance, you are developing a package themed “Flowers”. You can use the word “rose” but you cannot use a separate request “selling roses” as “selling” is a sale word. However if you assign the word “rose”, a banner will also be displayed if “selling roses” is entered as advertising as shown “by inclusion”.

3. No minus words are allowed.

The exceptions are cases when irrelevant information needs to be “deducted”. Minus words are allowed to distinguish among homonyms (to exclude irrelevant meanings of multiple meaning words) and to exclude tragic or indecent context.

For instance, in the “Flowers” package, the word “wind” can be deducted from the ‘rose’. Thus, you will eliminate searches for ‘wind rose’.

4. As advertising is displayed “by inclusion”, a package may not contain “embedded” requests. Such requests will be automatically excluded upon order placement.

For instance, if a package uses the word “fridge” “Liebherr fridge” cannot be included in the same package. However, advertising will also be displayed for such search.

5. All words in a package shall refer to one theme. Otherwise, one package cannot combine two themes.

If you have difficulties selecting words and word combinations for your theme package, please contact the Yandex sales department. We are always here to help.