Yandex.Travel. Hotels. Guidelines for Services

This document is valid, if found at: https://yandex.ru/legal/travel_display_rules_hotels/.

Date of placement: September 11, 2017

Effective date: September 11, 2017

1. Terms and Definitions

Yandex Resources shall mean Yandex information resources in the Internet and/or computer programs (inter alia, for mobile devices), including the Services.

Yandex.Travel shall mean an information & reference service providing information on offers of a package of travel and accommodation services rendered at a common price under a tourist product contract between the User and a tour operator (tours), and information on hotels and booking offers, available, inter alia, at travel.yandex.xx, where xx is any top-level or second-level domain, where Yandex is technically capable to render Services.

Yandex.Flights shall mean an information & reference service providing information on flights, airlines, air ticket costs and the possibility to choose air tickets by dates, departure or arrival time, airlines and other parameters, available, inter alia, at avia.yandex.xx, where xx is any top-level or second-level domain, where Yandex is technically capable to render Services.

Yandex.Search – Yandex’s information system meant to search the online information the User is looking for, available, inter alia, at yandex.xx, where xx is any top-level or second-level domain, where Yandex is technically capable to render Services.

For the purposes of this document, Yandex.Travel, Yandex.Flights and Yandex.Search shall be jointly referred to as the Services.

User shall mean an individual being a visitor and/or user of Yandex Resources.

CPC (Cost per Click) shall mean an index equal to RUB 30 pursuant to “Yandex.Travel. Hotels. Cost of Services” placed in the Internet at: https://yandex.ru/legal/travel_servicecost_hotels/.

Average Cost per Clickthrough shall mean an index equal to RUB 30 (VAT included) pursuant to “Yandex.Travel. Hotels. Cost of Services” placed in the Internet at https://legal.yandex.ru/travel_servicecost_hotels/ or calculated as the ratio between the sum of costs of all Performed Operations of the Customer within the last calendar month and the number of Clicks on Materials of this Customer within the same period.

Hotel shall mean an entity providing services for temporary accommodation of third parties, including, but not limited to hotels, motels, boarding houses, bed and breakfast hotels, hostels, villas, apartments, holiday houses, inns, rental housing, condominiums and camping sites, which are described on the Customer's Website.

Hotel Card shall mean a Yandex.Travel page containing a description (features) of the Hotel.

Impression shall mean placement/display of the Materials at the Locations.

Guidelines shall mean this “Yandex.Travel. Hotels. Guidelines for Services” placed in the Internet at: https://yandex.ru/legal/travel_display_rules_hotels/.

Agreement shall mean an agreement for advertising services associated with on-line placement of the Materials provided by the Customer at the Locations, signed by the Customer and Yandex.

The Guidelines may use terms that are not defined in this section of the Guidelines. In this case, such a term shall be interpreted in accordance with the text of the Agreement and these Guidelines. If there is no explicit interpretation of the term in the text of the Agreement and Guidelines, one should be guided by the interpretation of the term given: primarily – in the laws of the Russian Federation, secondarily – as exists (common) in the Internet.

2. Terms of Placement

2.1. Format of the Materials:

  • Logo (max 15 characters, including spaces)

    • banner

      • size 48x32 pixels / 96х64 pixels for hd;

      • color – black-and-white, background – transparent grayscale, not pale and not contrasting;

      • format supported: PNG.

    • or the textual name of the logo

  • The hotel accommodation cost in the period selected by the User (or determined otherwise).

The Customer agrees that the layout of the textual name of the Logo, including its font, type size, color and other similar features, can be shown in accordance with the Locations design valid when using the Service, a browser version used by the User, other settings selected by the User, etc.

The Agreement with the Customer may set out any other requirements to the form and content of the Materials.

2.2. Locations:

2.2.1. at Yandex.Travel (travel.yandex.xx):

2.2.1.1. in the Hotel Card:

  • if Yandex has 5 or less Materials of Customers for this Hotel – all Materials of Customers are displayed;
  • if Yandex has more than 5 Materials of Customers for this Hotel – 5 Materials of Customers are displayed along with the “More” button (or any other button similar in its functionality), which, when clicked, shows all the other Materials of Customers for this Hotel;

2.2.1.2. in search results of the “Hotels” section:

  • the Material is displayed with the lowest cost of temporary accommodation services provided by Customers taking into account the dates chosen by the User / determined otherwise;

2.2.2. at Yandex.Flights (avia.yandex.xx):

  • 10 Materials are displayed with the lowest cost of temporary accommodation services provided by Customers taking into account the dates chosen by the User / determined otherwise (in ascending order of such cost), and/or 10 Materials are displayed by the most popular Hotel criterion (in descending order). In this respect, Yandex determines the Hotel popularity criterion at own discretion. Yandex may not disclose the algorithm of determining the popularity criterion;

2.2.3. on Yandex.Search search results pages. Materials may be impressed in the format of “Price comparison" (comparison with prices offered by the Hotels booking systems), if Yandex received more than 1 Material:

  • if a User’s search query contains the Hotel name – from 1 to 5 Materials of Customers are displayed along with the “More” button (or any other button similar in its functionality), which, when clicked, forwards to Yandex.Travel and shows all the other Materials of Customers for this Hotel (if Yandex has more Materials than were shown to the User in this Location). In this respect, Materials are displayed with the lowest cost of temporary accommodation services provided by Customers at dates determined by Yandex automatically (in ascending order of such cost);

2.2.4. Yandex may, from time to time, experiment to improve the quality of the Service and the Services it provides, to develop new offers for the Customers and for any other purposes, which may change the Locations, their quantity and any other terms of Display of the Materials. Information on such experiments can be obtained from the help desk through the feedback form at https://yandex.ru/support/travel/troubleshooting.xml specifying the reason for request and account/order number. Upon the said request, one will receive information on forthcoming experiments, which will be launched no later than seven (7) calendar days from the request date, and information on the experiments being performed at the time of request.

2.3. Terms of Display:

2.3.1. The Materials to be displayed are chosen as follows:

The Customers’ Materials are displayed at the Locations in ascending order of hotel accommodation costs in the period selected by the User (or determined otherwise).

If the hotel accommodation cost in the period selected by the User (or determined otherwise) is identical for the Materials provided by two or more Customers, the Materials can be displayed both at random and in descending order of the rate at which Customers provided such Materials.

2.3.2. The Materials are displayed in Russian roubles at the Locations specified in subcl. 2.2.1 and 2.2.3 hereof.

2.3.3. The Materials are displayed at the Locations specified in subcl. 2.2.2 hereof according to the following rules:

2.3.3.1. The Materials are displayed in Russian roubles at the Location avia.yandex.ru;

2.3.3.2. The Materials are displayed in the national currency of the corresponding state at the Locations avia.yandex.ua (Ukraine), avia.yandex.kz (the Republic of Kazakhstan), bilet.yandex.com.tr (Turkey);

2.3.3.3. The Materials are displayed in euro at the Location flights.yandex.com.

2.3.4. The hotel accommodation cost in the period selected by the User (or determined otherwise) indicated in the Materials placed at the Locations specified in subcl. 2.2.2 hereof can be displayed in the currency selected by the User at its own discretion at Yandex.Flights. In case hotel accommodation cost in the period selected by the User (or determined otherwise) is shown in a currency other than the currency specified by the Customer upon delivery of the advertising informational materials, such cost shall be automatically calculated, according to the following rules:

  • in accordance with the exchange rate set by the Bank of Russia as of the date of displaying Materials - when displaying advertising informational materials to Users from Russia and other countries, except for Ukraine, Kazakhstan, Belarus and Turkey.
  • in accordance with the exchange rate set by the national/central bank of the relevant state as of the date of displaying Materials - when displaying advertising informational materials to Users from Ukraine, Kazakhstan, Belarus and Turkey.

2.3.5. For the purposes of this document, the User's country shall be identified by the computer IP address (or proxy server) on the Internet related to a specific geographical area basing on Yandex data, or in accordance with the geographical region selected by the User in the settings of Yandex information resources on the Internet as the location region.

2.4. Requirements to the Materials:

2.4.1. The Materials shall meet the current legislative norms and requirements of the Russian Federation, Ukraine, the Republic of Kazakhstan, Turkey (if the Materials are placed at the Locations avia.yandex.ua (Ukraine), avia.yandex.kz (Republic of Kazakhstan), bilet.yandex.com.tr (Turkey)) as well as the “General Terms and Conditions. Advertising Requirements” publicly available in the Internet at: https://yandex.ru/legal/general_adv_rules/ and “Regulations for Placing Advertisements on Yandex. Advertising Requirements” publicly available in the Internet at: https://yandex.ru/legal/adv_rules/.

2.4.2. The Materials provided by the Customer shall correspond to the Customer’s real current offers of hotel accommodation at the time of offering and to the content of the Customer’s linked website page.

2.4.3. The Customer undertakes to control the compliance of the hotel accommodation cost in the period selected by the User, specified on the Service, with the actual hotel accommodation cost when choosing to pay on-line by bank card, including all duties, taxes, fees, etc., amounts to be paid by the User, including the cost of additional services (if the final hotel accommodation cost includes the cost of such additional services), i.e. the cost debited from the User’s bank card, when paying for hotel accommodation on the Customer’s linked website.

2.4.4. The final hotel accommodation cost when choosing to pay on-line by bank card shall be always provided by the Customer to Yandex (if applicable) in Russian roubles for placement of the Materials at the Locations specified in subcl. 2.2.1 and 2.2.3 hereof. In this case the Customer also undertakes to specify the final hotel accommodation cost in Russian roubles on its linked website.

2.4.5. For placement of the Materials at the Locations specified in subcl. 2.2.2 hereof the Customer undertakes to provide to Yandex (if applicable) the final hotel accommodation cost when choosing to pay on-line by bank card according to the following rules:

2.4.5.1. for placement of the Materials at the Location avia.yandex.ru - in Russian roubles. In this case the Customer also undertakes to specify the final hotel accommodation cost in Russian roubles on its linked website;

2.4.5.2. for placement of the Materials at the Locations avia.yandex.ua (Ukraine), avia.yandex.kz (the Republic of Kazakhstan), bilet.yandex.com.tr (Turkey) - in the national currency of the corresponding state. In this case the Customer also undertakes to specify the final hotel accommodation cost in the national currency of the corresponding state on its linked website;

2.4.5.3. for placement of the Materials at the Location flights.yandex.com - in euro. In this case the Customer also undertakes to specify the final hotel accommodation cost in euro on its linked website.

2.4.6. Yandex reserves the right to reject any Materials provided by the Customer and suspend placement of the Materials, if their placement and/or content and/or form contradict the above requirements, including the requirements of subcl. 2.4.1 – 2.4.5 hereof and subcl. 4.2.1.1 - 4.2.1.7 of the Agreement signed between Yandex and the Customer, or are not in line with Yandex’s advertising policy and other requirements. The Customer may, for the purposes of the Agreement, replace the rejected Materials by the proper ones or adjust the Materials to the said requirements and remedy any other violations that caused the suspension of placement of the Materials pursuant to this clause.

 

Previous version of the document: https://yandex.ru/legal/travel_display_rules_hotels/14042017

Previous version of the document: https://yandex.ru/legal/travel_display_rules_hotels/14122016

Previous version of the document: https://yandex.ru/legal/travel_display_rules_hotels/12022016