Native block

If you set up automatic banner replacement, you can place direct sales or promote your content in native block. There are several main scenarios:

  • Replace all Yandex Advertising Network ads with direct sales if they have a higher CPM, and keep the appearance of the block that you set up in the Yandex Advertising Network partner interface.
  • Replace the entire native block with a direct sale banner in any format.

Alert

You can only set up a banner for a native block in campaigns of the Dynamic Monetization type in blocks without external monetizers. If a native block is unavailable and you want to enable it, contact your Yandex manager.

Prepare for banner placement

  1. Create a placement with the Native advertising banner type.

  2. Above the placement list, click Link Yandex Advertising Network blocks to the placements or go to Monetization, the tab Recommendation widget / Native advertising → Public auction → Placement.

  3. In the Yandex Advertising Network block ID column, click 2023-06-21_11-07-47 and select the Yandex Advertising Network platform. The platform constructor opens.

    Note

    You can't connect a previously created native block, so a new one is created at this step.

  4. Add a block. It's linked to the site placement after that, and you can create a substitute banner.

  5. Get the ad tag for a native block from the site or placement level and install it in a container on your site page.

Place a banner

The choice of the banner template depends on your goal.

Replace all Yandex Advertising Network ads with direct sales if they have a higher CPM, and keep the design of the block that you set up in the Partner Interface

Add a banner of the Native advertising type and select the For replacement in grid template.

Fill in the banner settings with the title, description, advertiser's domain, and other elements to be displayed in the block. The block design is set up in the Yandex Advertising Network partner interface. The substitute banner inherits the CSS styles of the native Yandex Advertising Network block that's linked to the banner's placement.

If the total CPM of direct sales campaigns is higher than the CPM of the native Yandex Advertising Network block, direct sales replace all ad positions in the native block.

Note

In the current version, the number of campaigns with your banners mustn't be fewer than the number of ad positions in the native block, and only one substitute banner is selected from each campaign.

Replace the entire native block with a direct sale banner

Open Settings and go to Banner types → Predefined → Nondimensional. Find the Native advertising type on the list and add the template.

Add a template and create a banner based on this template.

If the CPM of a campaign with this banner is higher than the CPM of the native block, the direct sale banner replaces the entire native block.

Note

A campaign may include banners based on the For replacement in grid template and the additional template for replacing the entire native block at the same time.

Ad tag

Get the ad tag from the site or placement level after adding a banner for placement.

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