Banner Video
Description
Banner Video is a video banner for a placement which requires a prepared video file or a link to Wrapper XML.
This cross-platform video format is shown on desktops, tablets, and mobile phones.
It's played with an HTML5 video player. The format is fully compatible with the VAST and VPAID video ad specifications. It supports standard tracking events that are requested when they occur in the player.
There are two ways to add a banner to a site using the Banner Video [context] template:
- Prepare a video file.
- Prepare a VAST-compatible link to Wrapper XML.
You can use the following banner features in Adfox:
- Built-in playback control elements.
- You can add a background image, which is shown behind the video (if the video is smaller than the banner) and after the banner is closed.
- The banner background image is always scaled so that it occupies the entire available banner space. If the size does not match, the edges of the background image are cropped.
- You can configure the display of the Close button: Show immediately, show with delay, or hide the button.
- When you click on the Close button, the banner will be hidden, and its place will be taken by a background image of the same size, which will remain clickable. If no background image is set, the banner will be removed from the page.
- The entire banner area is clickable regardless of how the video is located inside the banner. The link will always open in a new window or tab.
Tip
International media industry standards recommend showing the Close button without a delay (Time before the “Close” button appears (sec.) = 0).
Requirements
Requirements for images and control buttons
- The background image is prepared if necessary.
- Acceptable image formats: PNG, GIF, and JPG.
- The maximum size of a single file is 10 MB.
Requirements for the video
|
Format |
MP4, WebM, MOV, QT, AVI |
|
Recommended format |
MP4 |
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Frame rate |
no more than 60 frames per second |
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Number of video tracks |
1 |
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Audio codecs |
AAC, MP3, Vorbis |
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Number of audio tracks |
no more than 1 |
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Minimum resolution (optional) specified in pixels or as a percentage |
1280 × 720 pixels |
|
The maximum size of the video clip, to be uploaded to the Adfox interface |
100 MB |
Event count
The banner counts the events:
- Start of viewing (start).
- Video selected (creativeView).
- Video loaded (impression).
- First quarter watched (firstQuartile).
- Half of the video watched (midpoint).
- Three quarters watched (thirdQuartile).
- Video fully watched (complete).
- Turn sound off (mute).
- Turn sound on (unmute).
- Pause (pause).
- Replay (rewind).
- Resume after a pause (resume).
- Click on the Close button (close).
- Error when playing or initializing the banner (error).
Add a banner to Adfox
Note
You can add a Banner Video as a separate banner or as part of a carousel.
To add a Banner Video to a carousel:
- Create a master campaign with the Carousel profile.
- Select the Banner Video Slide [context] template for your Banner Video.
- Place the Banner Video and the carousel on the same placement.
To add a banner to Adfox, select the desired banner type and the Banner Video [context] template.
Set the banner parameters:
|
Parameter |
Description |
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Tracking pixel link |
Adfox pixel is used by default |
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Transition URL |
Link to the advertiser's site. For the click-through to work correctly, make sure that the link includes the protocol ( |
|
Banner width (% or px) |
Banner width in pixels or as a percentage. |
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Banner height (px) |
Banner height in pixels. |
|
Background image (URL) |
An image for the banner background which becomes visible when the video is already loaded for display. If the video size is smaller than the size of the banner, the background image will take up the free space. The background image is also shown after the video is closed. |
|
Time before “Close” button appears (sec.) |
The time in seconds until the banner close button appears. The time is counted from the start of the video playback. Only the playback time is counted. If set to “-1”, the button won't be shown even if the Close button parameter is specified. |
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Video ad format |
The ad format:
|
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Video (URL) |
If the banner is placed using a video file, upload the file or specify a link to the video. When filling in this parameter, don't specify a link to VAST XML. Video files that you upload directly to the Adfox interface are automatically converted to different formats and sizes and saved to the Yandex video hosting. After the video is uploaded, the banner stays in the <paused> status until the conversion is complete. After conversion, the video status changes to <converted> and the banner status reverts to that prior to the video upload: <active> or <paused>. If you specify a link to a video posted on an external resource, the video won't be downloaded and converted. In that case, the video will be displayed in the banner directly from the specified external resource in the form in which it's available via the specified link. Make sure to enter the |
|
Link to VAST XML |
A link to a VAST 2.0 XML container with video data. When choosing this parameter, you don't need to specify the video file. Make sure to specify the |
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Video position inside the banner |
Position of the video inside the banner:
|
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Video duration (HH:MM:SS) |
The duration of the video in HH:MM:SS format (hours:minutes:seconds). |
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VIdeo MIME type (for example, video/mp4) |
MIME type of the video file, for example, video/mp4. |
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Video width |
The width of the video in pixels without specifying its dimensions. The value is required if the banner is placed using a video file or the location of the video inside the banner is not centered ( |
|
Video height |
Height of the video in pixels without specifying its dimensions. The value is required if the banner is placed using a video file or the location of the video inside the banner is not centered ( |
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Name of the banner container class attribute |
If necessary, enter a name (or multiple names separated by a space) for the |
|
Video replay (yes/no) |
Specify whether or not video replay is enabled:
|
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Advertising label settings:
|
In the Ad label list, select Note Adding the “Social ad” label doesn't automatically define the creative as social advertising. To label a creative as a social ad (PSA) in the state register, select Social advertising contract with payment or Social advertising contract by quota for the corresponding contract with the end advertiser. In the Domain field, specify the advertiser domain, and it will be added to the label: “Ad | example.com” or “Social ad | example.com” (only if the |
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Show banner menu |
To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the The banner menu contains a link to the rules for using recommendation technologies. It's required for compliance with Clause 3 of Section 1 of Article 10.2-2 of the Federal Law No. 149-FZ “On information, information technologies, and information protection”, dated July 27, 2006. Note If the banner is non-clickable (the Transition URL field is empty) and has not been added to the ad register, you can enable the banner menu to make the token available when serving the banner. |
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Advertising labeling |
Advertising labeling: This section is only available if you've selected Submit data to state register as a labeling procedure in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically. |
menu icon will be displayed in its upper-right corner. When a user clicks the icon, the advertiser's details and the copy token button appear (if ad register is enabled for the banner or a third-party token is specified).