Action tracking points
Action points are code snippets or pixel links embedded in an advertiser's entire website or its individual elements to track user behavior.
Creating action tracking points
-
Go to the Users → Advertisers tab. Next to the advertiser you're looking for, click Action tracking points.
-
Click + Add to create a single tracking point.
-
Click ✓ Create a template to create a tracking point template. That lets you use an ad tag template rather than specific ad tags to insert action tracking points. The code itself determines its location on the site and will use the required action tracking point.
Alert
Templates you create cannot be deleted or edited.
-
Configure the action tracking point:
- ID: This is the unique number of the action tracking point. It is generated automatically by the system. We do not recommend changing it.
- Name: Required parameter. For example, it may correspond to the section name on pages where the action tracking point will be set.
- Category: Needed to set up behavioral targeting. Only temporary categories can be assigned to action tracking points.
- Template type:
standardorPOSIX.2. Identifies the template you will use to set the site sections where this action tracking point will be located. Learn more about template types. - Referer template: Sets the position of the action tracking point on the site.
- Size: The action tracking point parameter that sets the page value for the advertiser. For example, the size of the home page may be 1, while the size of the “thank you for your purchase” page may be 10. The size of the action point can be assigned arbitrarily, but it must be greater than or equal to 1. The recommended range of values is from 1 to 10.
-
Click Add.
-
Go to the Action tracking points tab and click Ad tag in the row with the desired action point. Copy the code snippet or link:
- If you want to embed the action point for the entire site, copy Yan loader code and Ad tag for the action point.
- To embed the action point in a specific site element, such as a banner, copy only the action point link.
Alert
The code only tracks users who went to the advertiser's site through a banner created in Adfox.
Contact support
You can use categories to:
- Group sites, sections, or placements by topic and get statistics on impressions and clicks for the entire category.
- Mark up the audience for targeting by behavior.