Reports (old interface)

On the Campaigns → Commercial tab, you can view impressions, clicks, and CTR of the campaign for a selected period. To view detailed statistics:

1. Click the Reports icon next to the campaign name.

2. A window opens. Select the report you're interested in from the list on the left.

   Tip

   To find a report faster, start typing its name in the search bar or select the necessary report group from the list.

3. Open the calendar in the upper-right corner of the screen. Set a time period and click Apply.

4. Click Run in the upper-right corner of the screen. A data chart and table are displayed below on the page.

The report shows banner responses, impressions, clicks, and the section or platform CTR. To build a report:

1. Navigate to the object (site, section, or placement) and click Reports next to its name.

2. A window opens. Select the report you're interested in from the list on the left.

   Tip

   To find a report faster, start typing its name in the search bar or select the necessary report group from the list.

3. Open the calendar in the upper-right corner of the screen. Set a time period and click Apply.

4. Click Run in the upper-right corner of the screen. A data chart and table are displayed below on the page.

1. Go to the Reports tab in the main menu and select an available report from the list.
2. Open the calendar in the upper-right corner of the screen. Set a time period and click Apply.

3. Configure filters, groups, and metrics.

   Filters

   Define the data range to build the report for. You can filter by specific campaigns, sites, placements, and other parameters.

   To add a filter, click + Filter, select the necessary one from the list, and specify a value (for example, the placement ID). To quickly find a filter, use subcategories or start typing the parameter name in the search bar.

   Groups

   Determine the parameters that the report data is grouped by.

   To add a group parameter, click + Groups and select the parameter from the list. For example, to find out how much revenue each site section brings, add a Section name group.

   Note

   We recommend that you don't add too many group parameters, because the system might not be able to build the chart.

   Metrics

   Statistical metrics that you want to check for the selected data range.

   To add a metric click + Metrics and select the necessary one from the list. To learn more about metrics, see Metrics in reports.

   Note

   Metrics for external monetizers are calculated based on Adfox statistics. Because of this, statistics in monetizer reports may differ.

4. Click Run in the upper-right corner of the screen. A data chart and table are displayed below on the page.

You can sort the data in the table using the arrow icon in the column name:

• Parameters with a numeric value may be sorted in descending or ascending order.
• Parameters with a text value may be sorted alphabetically.

If the dimensions are related hierarchically, you can display the table taking this hierarchy into account. To do this, click above the table. The lower-level dimensions are nested in the higher-level ones.

For example, an available geography report uses several dimensions: from city (the lowest level of the hierarchy) to continent (the highest level). In a regular (line) table, metrics are displayed only for the lowest-level dimension, that is, by city. Using a table with a hierarchical structure, you can display metrics for each level in the hierarchy (for example, region, district, or country).