File requirements

Choose the type of data that will be uploaded:

Telephone numbers

Extension

CSV or TXT

Maximum size

1 GB

Encoding

UTF-8 or Windows-1251

Data string separator

Comma
79995551110,79995551112,79995551113
Line break
79995551110
79995551112
79995551113
Tab
79995551110    79995551112    79995551113

Format

String of numbers that contains the mobile phone number and country code. You cannot insert spaces or use additional symbols.

79995551111

7 (999) 555-11-11

Data strings in your file can be hashed (md5). In this case, every data string should be hashed separately.
a31259d185ad013e0a663437c60b5d0 
78ee6d68f49d2c90397d9fbffc3814d1
702e8494aeb560dff987e623e71bccf8

Minimum number of data strings

1000

Email addresses

Extension

CSV or TXT

Maximum size

1 GB

Encoding

UTF-8 or Windows-1251

Data string separator

Comma
mail@yandex.com,mail@ya.com,mail2@yandex.com
Line break
mail@yandex.com
mail@ya.com
mail2@yandex.com
Tab
mail@yandex.com    mail@ya.com    mail2@yandex.com

Format

String of Latin characters, including the @ symbol and domain name. You cannot use uppercase letters.

mail@yandex.com

Mail@yandex.com

Data strings in your file can be hashed (md5). In this case, every data string should be hashed separately.
a31259d185ad013e0a663437c60b5d0 
78ee6d68f49d2c90397d9fbffc3814d1
702e8494aeb560dff987e623e71bccf8

Minimum number of data strings

1000

Mobile device IDs

Extension

CSV or TXT

Maximum size

1 GB

Encoding

UTF-8 or Windows-1251

Data string separator

Comma
aaaaaaaa-bbbb-cccc-1111-222222222200,aaaaaaaa-bbbb-cccc-1111-222222222201
Line break
aaaaaaaa-bbbb-cccc-1111-222222222200
aaaaaaaa-bbbb-cccc-1111-222222222201
Tab
aaaaaaaa-bbbb-cccc-1111-222222222200    aaaaaaaa-bbbb-cccc-1111-222222222201

Format

Android (GAID)

Lowercase alpha-numeric string separated by hyphens.

aaaaaaaa-bbbb-cccc-1111-222222222200

iOS (IDFA)

Uppercase alpha-numeric string separated by hyphens.

AAAAAAAAA-BBBB-CCCC-1111-222222220000

aaaaAAAAABBBBCCCC1111222222220000

Data strings in your file can be hashed (md5). In this case, every data string should be hashed separately.
a31259d185ad013e0a663437c60b5d0 
78ee6d68f49d2c90397d9fbffc3814d1
702e8494aeb560dff987e623e71bccf8

Minimum number of data strings

1000

Data from CRM

Extension

CSV

Maximum size

1 GB

Encoding

UTF-8 or Windows-1251

Format

The field names should be listed in the first line, separated by a comma. Each line in a file is a separate data string on a client. The fields of a data string are separated from one another by commas.

Field values can be hashed (md5). To make sure that values are processed correctly, when creating a segment, enable the Hashed data option.

The data string must contain at least either the phone or email field. The remaining fields are optional.

phone

Phone numbers.

String of numbers that contains the mobile phone number and country code. You cannot insert spaces or use additional symbols.

79995551111

7 (999) 555-11-11

email

Email addresses.

String of Latin characters, including the @ symbol and domain name. You cannot use uppercase letters.

mail@yandex.com

Mail@yandex.com

external_id

The client ID in CRM.

Alpha-numeric string without spaces or extra characters.

There are other fields containing information about the client, for example, gender or date of birth.

Example of a data string without hashing
external_id,phone,email,gender,birthdate
1,79876543210,mail@yandex.ru,M,01.01.1970
2,79012345678,example2@yandex.ru,F,01.01.1980
Example of a data string with hashed values
external_id,phone,email,gender,birthdate
1,a31259d185ad013e0a663437c605d056,78ee6d68f49d2c90397d9ff77fc3814d1,M,01.01.1970
2,702e8494aeb560dff987eh623e71ccf8,f5ge43thaeb67df89875777e71bccf88i,F,01.01.1980

Minimum number of data strings

1000