Yandex Zen

Note. This section describes Yandex Zen options for readers. To learn more about how authors and publishers work with the platform, go to Help for Yandex Zen authors.

Zen is a Yandex service that gathers content you are interested in and shows it all in the same feed. You can view news, articles, videos, and blog posts in Zen without wasting time on browsing from site to site.

To create a personalized feed, Zen collects information about your interests. This is only possible when you are logged in to Yandex. If you read Zen on different devices, log in to each of them using the same account. This makes the feed adjust to your interests much faster.

  1. What is Zen?
  2. Zen adapts to match your interests
  3. Manage comments
  4. Profile settings
  5. Playing videos in Yandex Zen
  6. Disable the recommendations feed

What is Zen?

Note. Yandex Zen is integrated in both the mobile and desktop versions of Yandex Browser. To find out how to set up or disable Zen in your desktop browser, read the Zen article in Help.

Yandex Zen gradually adapts the feed to your interests. It analyzes your interaction with the feed (your subscriptions, ratings, and blocked content), search queries, browser history, and other data about your online preferences. You don't need to worry about privacy because the data is stored in a depersonalized format. As a result, you receive personalized recommendations that include content from sites you haven't visited yet. If your interests change, the Yandex Zen feed adjusts to them after a while.

Recommended articles show up on your smartphone screen as a vertical feed. The headline of the first recommendation appears at the bottom of your screen when you open a new tab. Swipe up on the headline to view the rest of the feed.

To go back to the beginning of the feed, scroll up or tap .

To open an article, tap on the recommendation card. To go back to your recommendations feed, tap Back on your smartphone.

Note. You can add the Yandex Zen feed to your Android notification bar (to open the bar, swipe down from the top of your smartphone screen). To do this, open Settings, go to Notifications, and turn on Show Zen in the notifications panel.

Zen adapts to match your interests

To customize your feed, Yandex Zen analyzes your interests on the web using site visits, ratings, and subscriptions. Over time, recommendations will adapt to match your interests. This takes one or two weeks on average. You can help Yandex Zen algorithms learn what to show you:

Log in on Yandex

Log in on Yandex when you open the browser. Use a single account on all your devices.

Specify which publications you prefer seeing or not seeing in your feed

Use More like this and Less like this icons: and . They are not intended for assessing the quality of content. Use them to tell Zen which publications you want to see more often and which less often.

Subscribe to channels and unsubscribe from channels

A channel is maintained by a Zen website author. You can subscribe to a channel:

  • In the recommendations feed.
  • In a publication by the author.
  • On the Zen website, on the Channels tab.

If you subscribed to a channel, this does not mean that the feed will display all its publications. Zen will filter out the channel's content you are not interested in. It will also offer publications on similar subjects from other channels and sites.

To unsubscribe from a channel, go to the Zen website and open the Subscriptions tab. Open the channel and click Unsubscribe.

Block channels

You can block a channel you are not interested in or report a channel that violates Zen publication requirements. You can do this:

  • In the recommendations feed.
  • In a publication by the author.
  • On the Zen website, on the Channels tab.

All posts from the blocked channel will disappear from the feed. You can unblock a channel on the Yandex Zen site, on the Blocked page. To open it, click your account photo in the upper-right corner.

Subscribe to and unsubscribe from topics

A topic feed is a selection of publications from different channels on a common subject. To subscribe to a topic:

  1. Open the Zen website and go to the Channels tab.
  2. Enter a subject in the search bar, like “humor” or “cats”. If Yandex Zen has this topic, its name appears below. Select the topic.
  3. The topic feed opens. Click Subscribe.

If you have subscribed to a subject, this does not mean that all publications on the subject are shown in your feed. Yandex Zen filters out the content you are not interested in.

To unsubscribe from a topic, go to the Zen site and open the Subscriptions tab. Open the topic and click Unsubscribe.

Manage comments

Log in on Yandex to comment on articles, narratives, and posts. You don't have to subscribe to a channel to do this.

Actions with comments

You can:

  • Add comments, edit comments (within an hour after adding) or delete comments.
  • Sort the list of comments under a publication (by date or by popularity).
  • Reply to comments or rate them.
  • Copy the link to a comment and share it via email or social media.
  • Report a comment.
Limitations for making comments
  • The maximum comment length is 4,000 characters with spaces.
  • You can't edit a comment if more than an hour has passed since posting it.
  • Comments do not support images, links, or text formatting.
  • Comments on videos are not supported.
  • If an author has disabled comments to their post, you cannot view or add comments.
Name and photo for comments
The comments display your account information in Yandex.Passport:
  • Photo you uploaded when registering on Yandex. If you didn't upload a photo, Zen displays a random image instead.
  • The first and last name you provided when registering on Yandex.

If you don't want to show your real name in comments, change Name in comments and reviews.

Attention. Do not change the name or other personal details of your account you submitted at registration. This will make it more difficult for you to restore access to your account.

The new name will be used both in Yandex Zen and other Yandex services. You can't change your name for just one service.

To change your name in comments
  1. Open your Yandex account.
  2. Hover your mouse over the Name in comments and reviews field.
  3. Click .
  4. In the window that opens, select a name from the list. If you aren't happy with any of the suggested values, click Other and enter a new name.
  5. Click Save.

    Now all your comments will be signed with a new name.

Change photo in comments
  1. Open your Yandex account.
  2. Hover your cursor over the photo.
  3. Click .
  4. Upload an image. From the computer: click Upload and select a file. Using a direct link: enter the address and click .
  5. Click Save.

Playing videos in Yandex Zen

Videos in the Yandex Zen feed can be played back automatically when a card appears on the screen. By default, this only happens on Wi-Fi networks. If you want to change the autoplay settings:

  1. Tap in the browser (if you don't see this button, press the menu button on your smartphone).
  2. Tap Settings.
  3. Go to the Personalized feeds section.
  4. Tap Auto-play videos in Zen.
  5. Select when to activate autoplay: Mobile networks and Wi-Fi, Wi-Fi only or Disabled.

Disable the recommendations feed

  1. Tap in the browser (if you don't see this button, press the menu button on your smartphone).
  2. Tap Settings.
  3. Go to the Personalized feeds section.
  4. Turn off Display recommendations feed.

If you can't find the information you need in Help or you are having issues with Yandex Browser, please describe your actions step by step. Take a screenshot if possible. This will help our support specialists quickly find a solution for the issue you're experiencing.

Note. If you are having issues with Yandex Browser for Desktop, contact us using the feedback form. If you are having issues with the Yandex with Alice app, use the dedicated feedback form.