Direct Commander uses Yandex.Direct's program interface (API). As such, limitations envisaged in API apply to the number of operations allowed per day:

    Technical limitations

    • Adding a campaign or changing campaign parameters: no more than 100 operations per day.
    • Adding or changing ads: no more than 1000 operations for each campaign per day.
    • Other operations: no more than 50,000 per day.

    The following limitation enters into force when exceeding the permitted amount of operations: each operation of sending data to the server can occur no more than once every 10 minutes until the new day.

    When working with several copies of Commander using the same username, there is a limit on the simultaneous sending/receiving of data: no more than 5 simultaneous interactions with the server.

    Technical limitations are described in Direct API documentation.

    Point limitations

    Points are used as a way of regulating the load on the API server. If you do not have enough points, you cannot make API requests.

    Points are deducted from the campaign owner's username. You can find out the remaining available points using the button:

    For agencies

    For advertisers

    The total amount of daily available points depends on the effective use of Yandex.Direct. Increasing ad campaigns' budget and CTR positively increases the amount of points. Disabling ads in moderation reduces the amount of points. To increase the amount of available points, optimize your ad campaigns: add and refine keywords, change ad texts to increase clickability, or increase bids.

    The API point system is described in more detail in the Yandex.Direct API documentation for version 4 and version 5. Methods of both versions are used to send and receive data in parallel, so data exchanges with the server can become temporarily unavailable as a result of insufficient points.

    Access restrictions

    You must meet the following conditions to work with Direct Commander:

    • You are a Yandex.Direct user. This means that you have at least one ad campaign in the web-interface (one draft ad with one keyword is sufficient to meet this condition).

    • If you are an ad agency client, you can get access from the agency servicing your account:

      • If the agency only gave you read-only access to the web interface, then you will only be able to view data in Direct Commander.
      • If the agency gave you permission to edit your campaigns, then you can manage them using the web interface and Direct Commander.