Expanded smart banner geotargeting for Ukraine, Belarus, and Kazakhstan. More reasons to try this format

The list of countries available for smart banner geotargeting has grown, meaning that you can serve personalized ads with dynamic content to users in even more countries. Show your smart banners to potential clients in Russia, Ukraine, Belarus, and Kazakhstan, with prices displayed in the local currency.

Getting started

The effectiveness of smart banners has already been proven — just take a cloose at these cases: Wildberries and M.Video.

Smart banners can be made right in the Yandex.Direct interface and are shown in the Yandex Advertising Network with payment per click (not for impressions).

The format currently performs especially well in the following categories:

  • Household appliances and electronics
  • Furniture
  • Clothing and footwear
  • Hotels
  • Automobiles
  • Construction materials
  • Sporting goods
  • Gardening supplies
  • Tires and rims
  • Beauty and health
  • Children's goods

To begin using smart banners, please contact the Yandex customer service department or the agency that manages your ads in Yandex.Direct.

Automatically generated, and different for each user

Smart banners make it possible to show your potential clients banners with varying content. The system determines which products to offer each individual user based on their interests. This means that users see the products most likely to interest them individually, with the selection varying each day.

Smart banners generate automatically, meaning you needn't spend time creating hundreds of variants for each of your products. The system chooses the "correct" product from your selection, and shows them in a stylish template customized to fit your company's image.

Filters for all your needs

You have control over which products you advertise. You can use filters — by category, price, manufacturer, or availability — to create a special product selection. Likewise, you can set the average price (for click or conversion) for each individual group.

Selecting your audience

Make sure your ads appear to users that either are interested in the products on your site or have searched for similar products in the internet. To maximize your campaign's reach, it's most effective to show your banners to users in both groups.

Yandex.Direct uses a wide array of user data — user interests, search history, demographic characteristics, etc. — to refine its search for the exact audience you're looking for. This data is processed using Yandex's proprietary machine learning technology, Matrixnet, to determine click and conversion probability, and select the best ads for each user.

A strategy for every goal

You can choose one of three strategies for your smart banners depending on your goals. These strategies direct the system to focus on maximizing clicks, converted sessions, or revenue. And you simply set the average CPC or CPA as part of your selected strategy. If your aim, however, is to maintain ROI, the "Average return on investment" strategy is best for you.

To find out more about smart banners, visit the help page.