New positions in Premium Placement

Price data for four positions is now visible in the Direct API. In the related documentation, you might also notice that up to four ads can appear above search results on desktop computers and up to three ads on mobile devices.

These additional Premium Placement ads will actually appear quite rarely — just 2-3% of search queries will trigger them. Most impressions will remain unchanged, so you don’t need to modify the way you manage your bids. If you would like to read more about our experiments with expanded Premium Placement and their results, click here.