Brand Lift

The main goal of display advertising is to promote your brand in order to increase brand awareness and loyalty. This is why it's important to discover the impact of your ads on users' brand perception.

Brand Lift analysis allows you to evaluate:

  • How the number of users aware of your brand grew.
  • Whether the audience remembered your ad or slogan.
  • How users' willingness to purchase your product changed.
Brand Lift is only available for display campaigns with banners and video ads.

Mandatory criteria for Brand Lift analysis:

How analysis is performed

How to launch Brand Lift

How to view results