Brand Lift

The main goal of display advertising is to promote your brand in order to increase brand awareness and loyalty. This is why it's important to discover the impact of your ads on users' brand perception.

Brand Lift analysis allows you to evaluate:

  • How the number of users aware of your brand grew.
  • Whether the audience remembered your ad or slogan.
  • How users' willingness to purchase your product changed.

Brand Lift survey is available for new campaigns of the following types:

You can survey multiple campaigns to evaluate the combined effect of your ads.


Mandatory criteria for Brand Lift analysis:

  • Minimum audience coverage is 2 million users.
  • The minimum budget for the entire placement period is RUB 1,500,000 without VAT (see values for other currencies).
  • Daily budget is at least RUB 70,000 without VAT (values for other currencies).
  • The campaign's end date is specified.
The budget for the day and for the entire advertising period is based both on presets and actual costs according to Yandex.Direct statistics.

All the criteria must be met simultaneously.

How analysis is performed

How to launch Brand Lift

How to view results

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.