Brand awareness advertising

The goal of image ads is to establish your brand in the eyes of consumers.

What tasks does image advertising solve?

Inform people about your brand

Image advertising helps you bring new products or services to the market and inform potential consumers about them.

Draw attention

Image advertising helps to increase the value of your product in the eyes of the consumers, encourage them to learn more about your company, product or service.

Maintain brand awareness
Image advertising will remind a broad range of users or customers of your brand.

How much placement costs?

The price per impression in Yandex.Direct is not firmly set. It is based on the results of an auction held between advertisers while the user loads a web page. It is a "Second Price Plus" auction: the advertiser offering the highest bid pays the minimum price sufficient to win, i.e., the nearest competitor's bid + the bid increment.

You can select:

  • Bid per thousand impressions and, if necessary, the daily budget, for manual bid management.
  • The budget per week or arbitrary period, and the average price per thousand impressions (for automatic strategies): Maximize impressions for lowest price or Decrease price for repeat impressions. Yandex.Direct will recommend an average price to enable efficient spending of the budget with the given settings.

Minimum bid or price per thousand impressions — 0.07 euro or 0.08 dollars (values for other currencies).

Minimum budget — 10 euros or 10 dollars (values for other currencies).

Minimum order — 15 euros or 15 dollars (values for other currencies).

Placement options

Banner advertising

Graphic and HTML5 banners in the Yandex Advertising Network

Video advertising

In streaming videos, websites, and apps

Outdoor advertising

On Yandex partner digital billboards

Display banner on the Yandex Home page

On the Yandex Home page