Images in ads

You can add an image to your ad in “Unified performance”, “Text & Image ads”, and “Ads for mobile apps” campaigns. A well-chosen image draws more attention to your ad and helps users instantly understand your offer.

Video tutorial.Images: how to make your ad stand out

Watch video

Images are displayed in ad networks (YAN and external ad exchanges) and the product gallery in Yandex Search.

The appearance of an ad containing an image will differ depending on the campaign type:

The ad format depends on the settings of the website or network where the ad displays. Find out more about ad formats in the Yandex Advertising Network.

How to add an image

You can upload images when you're creating or editing an ad. Under Images, click Add. Use an image from the site or a new image:

  • Upload the image.
  • Specify the link.
  • Select from the previously uploaded images.

Technical requirements for images:

  • When the aspect ratio is between 1 : 1 and 3 : 4/4 : 3, each side can range between 450 and 5000 pixels.
  • When the aspect ratio is 16 : 9, the size can range between 1080 × 607 and 5000 × 2812 pixels.
  • Maximum file size — 10 MB.

  • Format — JPG, PNG or GIF (only the first frame will be used).

Tip. To make your ads perform better, we recommend using images that are between 1080 and 5000 pixels in size.

After you upload your image, you'll need to choose a format. The size ratio changes depending on the format: for standard picture, it ranges from 1:1 to 4:3/3:4, for widescreen picture, it's 16:9. Check the visible area of the image. Click Save on the page with the selected format.

We recommend creating two options for each ad: one with a standard image and one with a widescreen image. This way, you'll be able to cover more platforms. If you only have one image, upload it in 4:3 format.

To successfully pass moderation, the image must meet the ad formatting requirements.

The image may be reduced or cropped to fit an ad unit when served on a particular site. .

You can add images to multiple ads at once using XLS/XLSX files or Direct Commander. To do this, use bulk actions with ads or the Yandex Direct API.

Impression statistics for ads with images are available in Report Wizard. Learn more about evaluating campaign performance.

Restriction. You can't add an image when you edit ads in the Yandex Direct mobile app.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 (495) 780-65-20

Toll-free within Russia: 8 (800) 234-24-80, ext. 9


To access campaigns, the customer service specialist will need your PIN.