Images in ads

You can add an image to an ad in a campaign that uses “Text & Image Ads” or “Ads for Mobile Apps”. A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.

Tutorial video. Images: how to make your ad stand out

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Images display in networks (Yandex Advertising Network sites and other ad exchanges), but not in ads on search results pages. Bids for clicks on ads should not be less than the minimum value.

The ad format depends on the settings of the website or network where the ad displays. Find out more about ad formats in the Yandex Advertising Network.

How to add an image

You can upload images when you're creating or editing an ad. To do this, on the ad editing page in the Ad extensions section, click Images → Add and choose an upload method.

Technical requirements for images:

  • size — at least 450 pixels in length and width for text & image ads, at least 1,080 pixels for mobile app ads

  • Maximum file size — 10 MB

  • Format — JPG, PNG or GIF (only the first frame will be used)

Tip. To make your ads perform better, we recommend using images that are between 1,080 and 5,000 pixels.

Upload one or more images at once. After you upload your image, you'll need to choose a format. The size ratio changes depending on the format: for standard images — from 1:1 to 4:3/3:4, for widescreen — 16:9. Check the visible area of the image. Click Save on the page with the selected format.

We recommend creating two options for each ad: one with a standard image and one with a widescreen image. That way your ads will be served on all available sites.

Note. Only wide-format images are used for “Ads for Mobile Apps” campaigns.

To successfully pass moderation, the image must meet the ad formatting requirements.

The ad will shrink proportionally in accordance with the ad block settings for that site. The image might be cropped (by no more than 25% relative to the center).

You can add images to multiple ads simultaneously using XLS/XLSX files or Direct Commander.Just use themass changes operation in the multi-editor or the Yandex.Direct API.

Impression statistics for ads with images are available in the Report Wizard.


You cannot add images when editing ads from a mobile device (using the mobile version of Yandex.Direct or the mobile app).