Promoting service providers

If you're a solo professional promoting your services on aggregator platforms, you can place your ads using your Yandex Direct account.

To promote your services in the service gallery, set up a campaign in the Campaign Wizard. Ads are generated from your profile data, such as photos, contact details, ratings, reviews, and more.

Create a campaign

1. Click Add → Campaign. In the Campaign Wizard tab, select Conversions and traffic or Promotion of specialists.

   

2. Enter your profile link. If the platform running your ads has shared your data and it has passed moderation, Yandex Direct will add your profile to the campaign. If your profile doesn't appear, you can choose a different one from the available profiles on the platform.

   

   

3. If your profile includes contact information (phone number, messaging apps), it'll be automatically added to your campaign.

4. Choose the display region. Ads will be shown using extended geotargeting based on search queries and the user's primary region.

   In Yandex Direct, you can target small towns or regions with populations starting at 1000 people. To set up targeting for such an area, enter its name or select it from the region tree. This helps you fine‑tune your campaign and reach the right audience.

   You can't disable extended geotargeting in the Campaign Wizard. However, you can refine the related queries based on how extended geotargeting works. For more information, see How does geotargeting work?

5. Select the impression time. Read more about time targeting.

6. Set up the audience. Select one of the suggested options:

   • Optimal audience: Yandex Direct selects the appropriate settings based on your profile.

   • Set up manually:

     • Set up the targeting parameters based on the user profile: gender, age, and device type.

     • Under Interests and search queries, specify the interests and habits (such as websites, companies, or categories) that your audience may search for. You should also add related terms — these are keywords that Yandex Direct will use to target interested users.

     • Tap Add exclusions. Autotargeting impressions are enabled by default, with all categories selected. Specify exclusions such as negative keywords, autotargeting categories, or branded queries.

   When you switch from manual to automatic audience selection, your settings will reset to default.

7. In the Ad goal section, select the campaign goal: "Maximum conversions" or "Maximum clicks".

   If you choose "Maximum conversions", specify the Yandex Metrica tags that you want to use for your profile. If your profile on the platform includes contact details (phone number, messaging apps), a tag is automatically created to track user actions on your profile, such as clicking "Call" or "Chat in Telegram". Under Conversions, add relevant user actions and specify how much you're willing to pay per action.

   

8. Set the weekly budget:

   • Preset: A minimum, optimal, or effective budget. The forecast is based on your competitors' average budgets, taking your selected goal and conversion actions into account.

   • Custom: A budget that covers at least ten conversions for the most expensive goal.

   Yandex Direct will spend money within the specified amount. The campaign will run as long as there's money in your account.

9. The strategy will be selected automatically depending on your settings:

   • Select "Maximum conversions" at an average weekly CPA to get as many conversions as possible for your selected goals. The average weekly CPA for each goal will aim to match your target value. You'll pay per ad click. Yandex Direct will select the audience that is most likely to convert.

   • Choose "Maximum conversions" at a fixed CPA to get as many conversions as possible for all selected goals. You'll pay per conversion. When multiple conversions are completed, you're charged for each of them. Yandex Direct will select the audience that is most likely to convert.

   • Choose "Maximum conversions" with no limit and a single goal to get as many conversions as possible for that goal within your specified weekly budget. You'll pay per ad click. Yandex Direct will select the audience that is most likely to convert.

   • If you select "Maximum clicks" at an average weekly CPC, you'll pay for site traffic. Your average weekly CPC will aim to match your target value.

   • If you select "Maximum clicks" with no limit, Yandex Direct will choose a strategy that brings as many interested users as possible to your advertised profile within the specified budget.

10. To send your campaign to moderation, click Create campaign. To edit the campaign later, tap Save as draft.

Moderation, payment, and launch

After you create a campaign, we'll check it for compliance with the requirements.

You'll receive the moderation results at the email that you used to register in Yandex Direct.

Some campaign elements are moderated separately (for example, images). If one or more elements fail moderation, the campaign starts without them. The moderation status and comments are shown on the campaign page. You can delete or edit elements that failed moderation. The edited elements are re-submitted for moderation and added to the campaign if they pass.

Your ads will start running as soon as Yandex processes your payment.

When you launch a campaign, its page shows basic information about its settings. To edit an active campaign, click the parameter that you want to change.

Campaign statistics

Statistics are displayed on the campaign page. Under the settings section, you can find the general campaign statistics, with more detailed statistics on individual parameters shown below.

The general campaign statistics depend on the selected goal:

• CPC campaigns display statistics for impressions, clicks, and costs.
• CPA campaigns display statistics for impressions, clicks, conversions, CPA, and spending.

Charts show statistics for the following parameters:

• Gender and age of the audience that saw your ad.

• Display regions.

• Device type.

• Most popular keywords used to find you.

The section with statistics on autotargeting categories shows the search queries for which your ad was served.

Have questions?

Scan the QR code or tap it to follow the link.

If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.

A tool to select part of the available audience that satisfies specific criteria, and serve ads specifically to that part of the audience. Targeting by hours of the day or days of the week is time targeting. Targeting by location is geographic targeting or geotargeting.