Step 2. Create an ad group

Set up geotargeting

Impressions geography:

• Screens in the storefronts of partner chains: Available in Moscow, the Moscow Region, Saint Petersburg, and the Leningrad Region.
• Digital displays on taxi roofs: Available in Moscow.
• Pillars: Available in Moscow.

Under Geotargeting, select where you want to serve outdoor ads by listing the desired countries, regions, and cities or selecting a region on the map:

• List countries, regions, cities

  1. Start typing the name of a region. The region tree will open.

  2. Check the box next to the name of the desired region to select the whole region including all the towns within it (even if they don't appear separately in the region tree).

  3. To exclude specific regions from geotargeting, start typing the name of a region or locality in the field next to display regions and select the desired options from the suggestions or in the tree.

     You can exclude any region available in the settings, even if it isn't part of a region selected for geotargeting.

• Specify region on map

  Alert

  The map shows the storefront screens and pillars. Digital displays mounted on taxis don't appear in this section.

  To place ads in a specific location, such as near your café, or to attract customers within a certain area, set display areas.

  To do this, select a circle or a polygon. The map supports up to 100 circles and polygons, which may overlap.

  • To create a circle, select a point on the map and choose a radius between 0.1 and 10 km.
  • To create a polygon, place three points on the map, then adjust the shape by adding more points along their edges. When you're finished, click anywhere on the map.

  You can move existing areas across the map and assign custom names to them in the area list. To remove an area, click the delete icon in the area list.

What's next

Step 3. Create ads

Have questions?

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