---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.ru/support/direct/en/efficiency/button.md
- https://yandex.ru/support/direct/ru/efficiency/button.md
- https://yandex.ru/support/direct/tr/efficiency/button.md
- https://yandex.ru/support/direct/zh/efficiency/button.md
- href: en/efficiency/button.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.ru/support/direct/en/llms.txt
# Action button
{% note alert %}
Since June 30, Text & Image ads in unified performance campaigns are available for editing only. For campaigns that previously relied on Text & Image ads, create [combinatorial](https://yandex.ru/support/direct/en/unified-performance-campaign/create-comb-ad.md) ads.
On July 14, existing Text & Image ads started upgrading to combinational ads. For more information, see [Upgrading Text & Image ads to combinatorial ads](https://yandex.ru/support/direct/en/unified-performance-campaign/upgrade-to-comb.md).
{% endnote %}
Action buttons are added to [video ads](https://yandex.ru/support/direct/en/products-cpm-campaign-video/about.md) of your display campaigns or to Text & Image ads in unified performance campaigns with an image or video. It draws attention and encourages users to interact with your ad. The button adds one more link to your ad. Clicking a text or video can direct a user to one website page while the action button can point to a different webpage. Alternatively, links may point to the same destination.
**Example of a final ad with additional elements**
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## How to configure {#setting}
By default, the action button is configured automatically: neutral text, for example, “Learn more” or “Go to site” and a link that matches the ad link.
You can choose a more motivating text for the button and specify a different link when creating or editing the ad. To do this, in the **Button** section, select the appropriate text and specify the link to the landing page. It may differ from the link in the ad. To add a link to a messaging app, use these formats:
- For Telegram: `t.me/username`.
- For WhatsApp: `wa.me/phone_number`.
{.border-yes}
You can use [bulk actions](https://yandex.ru/support/direct/en/campaigns/multi-edit.md) to add the button to multiple Text & Image ads in the unified performance campaign.
Impression statistics for ads with additional design elements is available in the [Report wizard](https://yandex.ru/support/direct/en/statistics/new-reports-wizard.md). To analyze the number of button clicks, add the **Click type** → **Button** dimension to the report.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
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You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.ru/support/direct/en/troubleshooting/pin-code.md).
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