Display link
A display link is an easy-to-read addition to a site address. It lets users know which page they will visit by clicking on the ad. The maximum length of a display link is 20 characters (excluding the domain).
The display link is shown in the Yandex search results. Some ad unit formats in the Yandex Advertising Network also include a link that displays if it's placed in a unit.
How to add a display link
You can add a display link when creating or editing an ad in a unified performance campaign. The Display link field shows up automatically after you add a link to your website. You can use the field to enter your product name or user's search terms. You do not need to specify the domain. The maximum length of a display link is 20 characters (excluding the domain). If you leave the Display link field blank, the ad title will be used in the display link by default.
Display link text must consist of letters and digits. The language of display link text doesn't have to match the language of the domain. You can use the characters “ - ”, “ № ”, “ / ”, “ % ”, “ # ”. If you enter a space or a “_” symbol, it will be replaced with a “-”. Any other characters will be deleted. If symbols, such as “ - ”, “ № ”, “ / ”, “ % ”, are repeated, they will be replaced by just one.
Make sure that the display link meets the moderation requirements. If the display link does not follow the guidelines, the moderator will reject it and it will not be shown in ads.
A display link can be used with templates. The part of the link that displays you want to substitute with keywords needs to be marked on both sides with “ # ” symbols. If there is a space in a keyword, it will not be replaced with any symbols when inserted in the display link.
You can add display links to multiple ads using XLS/XLSX files, bulk updates, Direct Commander, or the Yandex Direct API.
To view click statistics for your title and display link, go to Report Wizard and add the Click position → Title and link cross section. Learn more about evaluating campaign performance.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
