Data from third parties
Yandex Direct ads contain information from third parties such as Yandex Market, Auto.ru, or the Central Bank of Russia by default. This information improves ad performance and increases CTR by 1.5–2%.
If necessary, you can choose to not display this information in your user settings. To do this, uncheck the box marked Add third-party data to ads.
Online store rating
You may show the rating of your online store in ads. It's calculated based on user ratings and reviews from:
-
Organization profile in Yandex Maps.
For each rating, the following parameters are taken into account:
-
Time since the rating was given (older ratings aren't included in the calculation if there are enough recent ones).
-
Expertise of the user who gave the rating.
-
Whether Yandex can confirm the purchase from the online store.
-
Whether the rating includes a review detailing the user's experience with the store.
If your store has only a handful of user ratings, its overall rating will be determined by a predictive algorithm utilizing machine learning. If there's no data for the algorithm to make a prediction, and your store only has few ratings, its overall rating might not be displayed at all.
The rating is updated regularly. For more information about ratings, see Yandex Webmaster Help.
Official dealer badge
In ads for automobiles you may see an official dealer badge from Auto.ru.
An official dealer badge will be added to an ad if:
-
The user specifies the car brand in their search query.
-
The link to the site in the Yandex Direct ad fully matches the domain of an official dealer.
Badge for an official financial institution according to the Central Bank of the Russian Federation
You may see a badge in ads for officially-recognized finance organizations.
The badge will be added to an ad if the organization's site is in the Central Bank of the Russian Federation's register of microfinance organizations, register of insurance companies , or list of websites of credit organizations.
Other data
The ad may show other badges and icons that provide users with additional information about the site. Examples are the icon for a popular site 
or users' choice 
.
For more information about badges and icons and how they are issued, see Yandex Webmaster Help.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
