---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.ru/support/direct/en/efficiency/landing/create-content.md
- https://yandex.ru/support/direct/ru/efficiency/landing/create-content.md
- href: en/efficiency/landing/create-content.md
type: text/markdown
title: Markdown version
- href: ../../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.ru/support/direct/en/llms.txt
# Set up content
## Header and description
1. Headlines and ad copy are generated by Yandex Ads AI. To edit them, click  and make your changes to the title or text. Click **Save**.
Format the description, for example, by highlighting parts of the text in bold or italics, or by adding a list or a headline. You can rephrase text using Neuro Editor. To do this, select the text, click , and choose how your want to rewrite it.
2. To add an image for the landing page header, click **Select**, then upload an image or select one:
- From an existing campaign.
- Generated by AI.
- From your site.
- From stock images.
{% cut "Image requirements" %}
- Minimum image size: 300 × 300 pixels.
- Horizontal images: aspect ratio between 1:1 and 2:1.
- Vertical images: aspect ratio between 1:2 and 1:1.
- Maximum file size: 5 MB.
- Format: JPG, PNG or GIF (only the first frame will be used).
{% endcut %}
Crop the image and click **Save**.
To replace the image, click **Select another**.
3. To add a contact button to the block, enable the **Show the main contact button** option.
## Contact buttons
- If you haven't linked an organization from Yandex Business, you can manually enter contact details for your buttons or link an organization to sync them automatically. You can also set up an landing page without adding an organization.
- If you've already linked an organization from Yandex Business, click  and make sure the buttons show correct contacts.
In the **Main button** section, select the first button to appear, then click **Save**.
{% note warning %}
The landing page won't save if you don't add the contact details.
{% endnote %}
## Additional sections
To add more information to the landing page:
1. Click **Add unit**.
2. Select a design and edit the content: headline, description, and image.
3. To add a contact button to the block, enable the **Show the main contact button** option.
To change a block's position on the page, simply move it up or down.
## Gallery {#gallery}
The gallery can display multiple product or service cards, featuring your top offers, promotions, and benefits. You can add up to 10 cards, each with its own image and text:
1. In the **Gallery** field, click .
2. In the **Gallery cards** field, click **Add**.
3. Add an image, title, and description to the card.
4. Save your changes and add another card.
To edit or delete a card, click  in the name field and select the action.
To add an action button to the gallery, enable the **Show the main action button** option.
## Catalog {#catalog}
A catalog on your landing page introduces users to your products or services and displays their prices.
Each catalog card includes an image, description, and price.
{% note info "" %}
If you add a catalog with services and fill out all the fields under **Profile details for Yandex Search**, your ads will automatically appear in the [service gallery](https://yandex.ru/support/direct/en/service-gallery/about.md) above the search results after you launch your campaign.
If you leave any fields empty, the ads won't appear in the service gallery.
{% endnote %}
To add a catalog:
1. In the **Catalog** field, click .
2. Select whether you want to add your price list manually or import it from Yandex Business.
{% list tabs %}
- Manually
1. Select the type of catalog: **Products** or **Services**.
2. In the **Price list** field, click **Add**. This opens a window where you can configure your product or service card.
{% note alert %}
You can add up to 20 services to the price list.
{% endnote %}
Specify your product or service's parameters: name, description, category, price type and amount, and image.
Save your changes and add more cards if needed.
The **Price list** field displays the product or service cards organized by category. The number of added products or services appears next to the category names.
To change the name of the entire category, click  and select **Edit**.
To edit, duplicate, or delete a catalog card, click  in the field with its name and select the action.
- From Yandex Business
Under **Organization from Yandex Business**, add your organization. The price list will be imported automatically.
You can set up your price list under **About the business** → **Products and services** in [Yandex Business](https://business.yandex.ru).
{% endlist %}
3. If applicable, add photos or scans of documents confirming your qualifications.
4. For your ads to appear in the [service gallery](https://yandex.ru/support/direct/en/service-gallery/about.md) above the search results, fill out your Yandex Search profile by specifying your status, name, and work experience and adding your photo or company logo.
5. Click **Save**.
## Request form
Select how you want to receive customer requests from your landing page: by email or in Yandex Business.
{% list tabs %}
- By email
1. Add your email address.
2. You'll receive a confirmation code at this email. Enter the code from the email and click **Done**.
{% note alert %}
You won't receive form submissions from the landing page by email unless you confirm your email address.
{% endnote %}
3. Set up the request form by adding fields like phone number, email, and date.
To rearrange fields, hold  next to any field and drag it.
To delete a field, click  next to it.
4. Click **Save**.
In addition, you can view user requests in your Yandex Direct account. In the left panel, click **Library** → **Landing page**, select a landing page, and open the **Requests** tab.
- In Yandex Business
1. Under **Organization from Yandex Business**, add your organization.
2. Customize your request form as needed by adding fields like phone number, email address, and date.
To rearrange fields, hold  next to any field and drag it.
To delete a field, click  next to it.
3. Click **Save**.
You can also set up a request form under **Request form** in [Yandex Business](https://business.yandex.ru).
Customer requests appear in your Yandex Business account under **Request form** → **Requests**. If you're the organization owner, you can set up forwarding to receive requests by email, Telegram, or SMS. For more information about setting up a request form, see [this article](https://yandex.ru/support/business-priority/ru/manage/form#setup).
{% endlist %}
### Data exports via the API
If you're using a CRM, you can export customer requests from your landing page via the API. To export data from the landing page forms, use the `get` method within the `Leads` service. To learn more about the [Leads service](https://yandex.com/dev/direct/doc/ru/leads/leads), see Help for the Yandex Direct API .
## Address and reviews
{% note warning %}
To add a map with your address and reviews to the landing page, link your organization from Yandex Business.
Reviews can be displayed only for offline organizations that appear on Yandex Maps.
{% endnote %}
If you haven't added a Yandex Business organization in the previous setup steps, click  next to the desired section and link your organization. Enable the **Show on landing page** option and click **Save**.
You can manually edit your address on the map.
To remove addresses or reviews from your landing page, click  next to the corresponding field, disable the **Show on landing page** option, and click **Save**.
## Appearance
### Background and logo
To add a background or logo to the landing page, click  and add some images. Click **Save**.
{% cut "Background requirements" %}
- Image size: 1200 × 420 pixels.
- Aspect ratio: From 1:1 to 3:1.
- Maximum file size: 5 MB.
- Acceptable formats: JPG, PNG.
{% endcut %}
{% cut "Logo requirements" %}
- Image size: 100 × 100 pixels.
- Maximum file size: 5 MB.
- Acceptable formats: JPG, PNG.
{% endcut %}
To replace or delete your background or logo, click .
### Menu
For faster navigation, you can add a menu to the page header with links to specific blocks on your landing page. This way, users can jump directly to the sections they need and find key information quickly.
To set up the menu, in the **Navigation** field, click  and select the sections you'd like to add there. Click **Save**.
### Landing page style
You can customize the landing page to match your brand by changing parameters like the text, button, and background colors:
1. In the **Landing page style** field, click .
2. Choose how you want to customize it:
- **Select style**: Choose from suggestions.
- **Configure manually**: Configure any parameters manually.
3. Click **Save**.
To restore the default settings, click **Reset styles**.
## Moderation
Landing page content is reviewed for compliance with our [requirements](https://yandex.ru/support/direct/en/moderation/adv-rules.md).
If one or more elements fail moderation, the page will be published without them. You can view the moderation status and related comments in the settings. You can delete or edit elements that failed moderation. Edited elements will be resubmitted for moderation. If they pass, they'll be added to the landing page.
{% note warning %}
Only direct links without redirects are permitted for landing pages.
{% endnote %}
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.ru/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
