Optimization of ad texts for search queries
The neural technologies of Yandex Ads can help you adapt your ad titles and texts to enhance their relevance and boost conversion rates.
You can enable this option:
- In a unified performance campaign, in the Campaign Wizard for site ads, or in a product campaign.
- In Direct Commander under the advanced settings for a unified performance campaign or through the Yandex Direct API.
How it works
Additional options are created using Yandex Neuro Ads, a cutting-edge neural technology solution. The service selects up to 10 most popular queries that can return your ad. It then generates an alternative title and text pair for these queries. When serving the ad, the system predicts conversion chances for both the original and adapted versions and shows the most effective option to the user.
The suggested options are:
- Based on your ad text and landing page.
- In line with the original meaning and don't distort facts.
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Original ad |
Recipes in Yandex Lavka 30% off your first order from Yandex Lavka. Order delivery now! |
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Ad optimized for the query Salad recipes |
Salad recipes in Yandex Lavka Step-by-step recipes with photos. Get 30% off your first order. We deliver! |
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Ad optimized for the query Charlotte cake recipe |
Baking recipes in Yandex Lavka 30% off your first order from Yandex Lavka. Order delivery now! |
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Ad optimized for the query Easy chicken soup recipe |
Easy chicken soup recipe in Yandex Lavka Browse cooking recipes in Yandex Lavka. Get 30% off your first order! |
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Note |
Information about salad, baking, and soup recipes was added to the ad because it's present on the landing page. |
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Original ad |
Rent a bus in Saratov. Comfortable buses with polite drivers on standby for you. Comfort and safety guaranteed! |
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Ad optimized for the query Rent a bus for an event now |
Rent a bus for your event in Saratov Comfortable buses with polite drivers. Low prices! Same-day service! |
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Ad optimized for the query Rent a bus for an event |
Rent a bus for your event in Saratov Comfortable buses with polite and experienced drivers. Comfort and safety guaranteed! |
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Ad optimized for the query Rent a bus cheap |
Rent a bus in Saratov. Low prices! Comfortable buses with polite drivers on standby for you. Comfort and safety guaranteed! |
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Note |
Information about low prices and same-day service was added to the ad because it's present on the landing page. |
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Original ad |
Finished apartments from ₽1.9 million Save your time! Finished apartments in 4 furnishing styles! |
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Ad optimized for the query Real estate in Krasnoyarsk |
Finished apartments in Krasnoyarsk from ₽1.9 million New finished apartments with furnishing in Krasnoyarsk! |
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Ad optimized for the query New apartments in Krasnoyarsk |
New finished apartments in Krasnoyarsk Save your time! Finished and furnished apartments with beautiful views! |
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Note |
Information about Krasnoyarsk, new apartments, furnishing, and beautiful views was added to the ad because it's present on the landing page. |
Setup in a unified performance campaign
When creating or editing a campaign
Enable or disable the Optimize ad text for queries option under Yandex Direct helps at the bottom of the page.
Using bulk actions
You can manage the optimization of ad texts for queries across multiple campaigns at the same time. On the Campaigns page, select the desired campaigns and click Actions → Ad text optimization for queries. Enable or disable the option.
You can select up to 100 campaigns for bulk actions on the Campaigns page.
How to view adapted ad options
Text optimization will only work for Text & Image ads served in search results.
Once you specify a link, title, and text for each ad, the Additional options section appears. There you can preview examples of rephrasing popular queries that could trigger your ad. You can also check additional options in the Ads tab of the Campaigns page.
Warning
The Report Wizard displays only the original titles and texts. It doesn't show any information about generated text variations. You can see it only in the preview section in the campaign settings or in the Ads tab of the Campaigns page.
The Additional options section will be available under the following conditions:
- A valid website link is specified.
- A valid title without a template is specified.
- A valid main text without a template is specified.
- The ad language is Russian.
Setup in the Campaign Wizard
When creating or editing a campaign, enable or disable the Optimize ad text to get more conversions option under Yandex Direct helps at the bottom of the page.
Statistics
You can view statistics for your adapted ads in the Report Wizard, in the “Text source” cross section. Impressions with additional text options are marked as “Automatic”.
The metrics in the “Text source” cross section in the Report Wizard reflect the actual results of your ads. To measure the impact of optimization, use A/B experiments in Yandex Direct.
To ensure that the results of your A/B experiment are accurate, compare two identical campaigns that differ only in whether the Optimize ad text to get more conversions option is disabled or enabled. Learn more about A/B experiments.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
