Template. Creating similar ads
In Yandex Direct, a special tool can be used to create similar ads from a large number of keywords. They are called templates. Using templates, you can paste keywords into the title, the main text, the link to a site, and/or the link that displays each time the ad for the keyword is displayed. In this way, a unique ad text is displayed for each keyword.
How to add a template
Templates can be added when creating or editing ads. To do this, mark both ends of your keywords with the "#" character:
You should set a default phrase (for example, #zoo#) so that your ad still makes sense when displayed.
The keywords should be selected in such a way that when pasted to fill the template, the text is grammatical and meets the moderation requirements. For example:
Letter capitalization of a keyword does not change where or when it is inserted into an ad. If there is a space in the keyword, it will be replaced with the symbols %20 when pasted into the site link.
The maximum number of characters that may be used in headers, links to sites, and link that displays is limited. If this limit is exceeded after pasting the keyword into the template, a default keyword will be used instead of the keyword.
When you replace a template with a keyword in a link, make sure that the resulting URL works. Cyrillic characters in links are automatically encoded into UTF-8. It's important that your site correctly accepts requests in this encoding. A link with a template in the ad will be marked with the 
symbol in the Yandex Direct interface.
Alert
The replacement is only possible in the main link of the ad. Template substitution does not occur for sitelinks.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
