Requirements for banners

Technical requirements

To place display ads in the premium billboard format, provide HTML5 files. They must meet the Requirements for HTML banners. All files related to the same ad unit must have the same name.

The banner must not mimic the site design: you can't use brand colors or interface elements. The creative must not blend in with the site background.

You can launch the selected format only if the campaign has all banner sizes specified in the table. For example, launching the “Premium billboard. Desktop” format fails if you upload only a single 100% × 250 banner. To start the campaign, you'll also need to upload a 100% × 180 banner.

	Premium billboard. Desktop	Premium billboard. Mobile	Premium billboard. Cross
Size in pixels	2 creatives: 100% × 250 and 100% × 180	2 creatives: 100% × 120 and 100% × 150	4 creatives: 100% × 250, 100% × 180, 100% × 120, and 100% × 150
Maximum size	512 KB
Format	HTML5

Requirements for desktop banners

Requirements for mobile banners

The banner size may vary depending on the screen resolution and the size of the user's active browser window.
Minimum size:
- 984 × 250 pixels for a 100% × 250 creative.
- 984 × 180 pixels for a 100% × 180 creative.
The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be centered along the width of 984 pixels.
The uploaded HTML5 banners must have the following sizes: one 100% × 250 pixels and the other 100% × 180 pixels. The banner size is specified in the <meta> element:
```
<meta name="ad.size" content="width=100%,height=250">
```
```
<meta name="ad.size" content="width=100%,height=180">
```
Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query), as well as banners filled with low-quality text or images, are not accepted.
You can't add a border around the banner. Exception: if the background or bottom of the banner is white (RGB #ffffff), add a gray strip (RGB #f3f3f3) with a height of 1 pixel along the bottom border of the banner so that your ads don't blend in with the site header.

The banner size may vary depending on the screen resolution and the size of the user's active browser window.
Minimum size:
- 300 × 120 pixels for a 100% × 120 creative.
- 300 × 150 pixels for a 100% × 150 creative.
The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be centered along the width of 300 pixels.
One of the uploaded HTML5 banners must be 100% × 120 pixels, and the other 100% × 150 pixels. The banner size is specified in the <meta> element:
```
<meta name="ad.size" content="width=100%,height=120">
```
```
<meta name="ad.size" content="width=100%,height=150">
```
Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query), as well as banners filled with low-quality text or images, are not accepted.
You can't add a border around the banner. Exception: if the background or bottom of the banner is white (RGB #ffffff), add a gray strip (RGB #f3f3f3) with a height of 1 pixel along the bottom border of the banner so that your ads don't blend in with the site header.

For banner design requirements, see HTML5 banner requirements.

Moderation requirements

We do not accept banners in the following categories:

politics
magic and esotericism
religious items and services
debt collection services
funeral products and services
dating websites or marriage agencies
social advertising, including charitable organizations
services of detectives and private security companies
products and services for adults (such as sex toys or erotic materials)
firearm accessories
products similar in construction to weapons and their accessories
military topics (such as transportation of military personnel or legal assistance in obtaining a military ID)
website optimization and SEO services
disinfection and pest control services
certain financial services and training courses on them (microfinancing, loan offers from individuals, binary options, Forex dealer activities, transactions with Forex dealers, and others)
other topics that do not comply with Yandex editorial policy

This list is not exhaustive and can be changed by Yandex at any time.

Questions?

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