Requirements for Funtech banners
Funtech Premium
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Format: HTML5.
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The banner size may vary depending on the screen resolution and the size of the user's active browser window.
Alert
All relevant information must be centered horizontally and have a left and right padding of 295 pixels.
To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.
The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.
For Adobe Animate creatives
To center an image in the creative created in Adobe Animate, wrap the
<img>tag in the<div>element having the following css styles:<div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);"> <img src='image.png'> </div> -
Size: between 850 × 250 pixels and 2800 × 250 pixels, maximum 250 KB. The banner size is specified in the
<meta>element:<meta name="ad.size" content="width=100%,height=250">The banner
widthis set as a percentage: 100%.
For more detailed requirements for the banner design, see the HTML5 banner requirements.
1. Format: HTML5.
2. The banner size may vary depending on the screen resolution and the size of the user's active browser window.
Alert
When changing the banner size, all the meaningful information must be horizontally centered. The minimum resolution supported by the site on mobile devices is 320 pixels in width.
To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.
The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.
For Adobe Animate creatives
To center an image in the creative created in Adobe Animate, wrap the <img> tag in the <div> element having the following css styles:
<div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);">
<img src='image.png'>
</div>
3. The banner must stretch to 100% of the screen width, correctly displaying in any range of the user screen width.
Значение ширины баннера `width` задается в процентном формате — 100%.
4. All elements must have fixed dimensions or stretch over to fit the parent element. You can't use elements that have a height or width of 0 pixels.
5. The size of the archive with an HTML creative: no more than 75 KB.
6. The HTML5 banner uploaded must have a size between 320 × 180 and 540 x 180 pixels. The banner size is specified in the <meta> element:
<meta name="ad.size" content="width=100%,height=180">
The banner width is set as a percentage: 100%.
7. The banner must contain the viewport meta tag:
<meta name="viewport" content="width=device-width; initial-scale=1.0">
8. If your link contains block-level elements, make sure it has the display: block style, and add height and width if needed.
For more detailed requirements for the banner design, see the HTML5 banner requirements.
Requirements for creatives
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Important elements of the creative (names, logos, the main advertising message, dates, buttons, and so on) must be located in the main area. See the template.
Elements that overlap margins will be cropped at a low screen resolution.
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The background is filled with a solid color. The transition between the main creative area and the background must be smooth on the left and right.
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Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query), as well as banners filled with low-quality text or images, are not accepted.
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You can't add a border around the banner.
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Supported formats: GIF, JPEG, PNG, HTML5 (not available for some banners).
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Maximum banner size: 150 KB.
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Maximum amount of alternative text: 100 characters (not applicable to Image ads).
The banner
widthis set as a percentage: 100%. -
The ad banner must have visible borders (have a border of a color that is different from the banner background), and the banner background must not be transparent (not applicable to Image ads).
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Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query) are not accepted.
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Banners that use third-party tools for calculating statistics (except for Adfox tags and UTM tags) are not accepted. Adfox tags must support HTTPS (not applicable to Image ads).
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The link in an HTML5 banner must not exceed 1024 characters and must be UTF-8 encoded.
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You can't place links with redirects, except the following redirects:
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Inside the resource that the original link leads to (for example, a redirect from msk.site.ru to spb.site.ru is allowed, a redirect from x.narod.ru to y.narod.ru is prohibited).
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To domain mirrors.
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With a protocol change (for example, from http:// to https://).
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Addendum to the design of all ad placements (banners) on Kinopoisk
The use of gradients, colors, and elements of the Kinopoisk and Yandex Plus corporate style and interface, as well as similar ones, is prohibited in the design of placement positions (banners). To get familiar with the Kinopoisk and Yandex Plus brand book, see the following links:
Placement of advertising positions (banners) mimicking the Kinopoisk or Yandex Plus brand, as well as the interfaces of Kinopoisk and Yandex Plus, is prohibited.
Kinopoisk reserves the right to withhold display of such placement positions (banners) without any explanation.
Funtech “Narrow banner”
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Format: HTML5.
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The banner size may vary depending on the screen resolution and the size of the user's active browser window.
Alert
All relevant information must be centered horizontally, be within a 1440 pixels width range, and have a left and right padding of 305 pixels.
To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.
The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.
For Adobe Animate creatives
To center an image in the creative created in Adobe Animate, wrap the
<img>tag in the<div>element having the following css styles:<div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);"> <img src='image.png'> </div> -
Size: from 850 × 88 to 1900 × 88 pixels, maximum 250 KB. The banner size is specified in the
<meta>element:<meta name="ad.size" content="width=100%,height=88">
The banner width is set as a percentage: 100%.
- You can't add a border around the banner.
Addendum to the design of all ad placements (banners) on Kinopoisk
The use of gradients, colors, and elements of the Kinopoisk and Yandex Plus corporate style and interface, as well as similar ones, is prohibited in the design of placement positions (banners). To get familiar with the Kinopoisk and Yandex Plus brand book, see the following links:
Placement of advertising positions (banners) mimicking the Kinopoisk or Yandex Plus brand, as well as the interfaces of Kinopoisk and Yandex Plus, is prohibited.
Kinopoisk reserves the right to withhold the display of such placement positions (banners) without any explanation.
For more detailed requirements for the banner design, see the HTML5 banner requirements.
Funtech Lifestyle
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Supported formats: GIF, JPEG, PNG, HTML5 (not available for some banners).
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Maximum banner size: 150 KB.
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The ad banner must have visible borders (have a border of a color that is different from the banner background), and the banner background must not be transparent (not applicable to Image ads).
-
Banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page (viewing the page contents or entering a query) are not accepted.
-
Banners that use third-party tools for calculating statistics (except for Adfox tags and UTM tags) are not accepted. Adfox tags must support HTTPS (not applicable to Image ads).
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The link in an HTML5 banner must not exceed 1024 characters and must be UTF-8 encoded.
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You can't place links with redirects, except the following redirects:
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Inside the resource that the original link leads to (for example, a redirect from msk.site.ru to spb.site.ru is allowed, a redirect from x.narod.ru to y.narod.ru is prohibited).
-
To domain mirrors.
-
With a protocol change (for example, from http:// to https://).
-
Addendum to the design of all ad placements (banners) on Kinopoisk
The use of gradients, colors, and elements of the Kinopoisk and Yandex Plus corporate style and interface, as well as similar ones, is prohibited in the design of placement positions (banners). To get familiar with the Kinopoisk and Yandex Plus brand book, see the following links:
Placement of advertising positions (banners) mimicking the Kinopoisk or Yandex Plus brand, as well as the interfaces of Kinopoisk and Yandex Plus, is prohibited.
Kinopoisk reserves the right to withhold the display of such placement positions (banners) without any explanation.
Branded Kinopoisk pages
General requirements for advertising on Kinopoisk
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The materials must be provided no later than seven working days before the advertising campaign starts. If the materials are sent later, Yandex doesn't guarantee the correct and timely launch of the advertising campaign.
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You can't use design elements of the Kinopoisk site (corporate identity, navigation, and so on) or use a transparent background, unless otherwise specified.
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When placing your advertising materials, Yandex has the right to set additional requirements for advertising materials that are not provided for in this document. For example, when you are using non-standard advertising features or graphic solutions.
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The latest versions of templates for advertising materials are available in the corresponding sections. These templates may be updated periodically.
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The size of the viewable area of the banner on the Kinopoisk home page: 1300 pixels.
Addendum to the design of all ad placements (banners) on Kinopoisk
The use of gradients, colors, and elements of the Kinopoisk and Yandex Plus corporate style and interface, as well as similar ones, is prohibited in the design of placement positions (banners). To get familiar with the Kinopoisk and Yandex Plus brand book, see the following links:
Placement of advertising positions (banners) mimicking the Kinopoisk or Yandex Plus brand, as well as the interfaces of Kinopoisk and Yandex Plus, is prohibited.
Kinopoisk reserves the right to withhold the display of such placement positions (banners) without any explanation.
Requirements for branded pages
1. Format: HTML5.
2. The banner size may vary depending on the user's screen resolution and the size of the active browser window of such user.
Alert
All relevant information must be centered while keeping the left and right margins of 575 pixels.
To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.
The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.
For Adobe Animate creatives
To center an image in the creative created in Adobe Animate, wrap the <img> tag in the <div> element having the following css styles:
<div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);">
<img src='image.png'>
</div>
3. Maximum size: 2000 × 250 pixels, no more than 250 KB. The banner size is specified in the <meta> element:
<meta name="ad.size" content="width=100%,height=250">
The banner width is set as a percentage: 100%.
4. You can't add a border around the banner.
1. Format: HTML5.
2. The banner size may vary depending on the screen resolution and the size of the user's active browser window.
Alert
When changing the banner size, all the meaningful information must be horizontally centered. The minimum resolution supported by the site on mobile devices is 320 pixels in width.
To avoid the banner working incorrectly on the site, please carefully read each item of the technical requirements. By following these requirements, you can ensure that your banner displays correctly on the site.
The advertiser is responsible for following the technical requirements and centering the banners. Yandex may stop the placement if it fails to follow the recommendation.
For Adobe Animate creatives
To center an image in the creative created in Adobe Animate, wrap the <img> tag in the <div> element having the following css styles:
<div style="position: absolute; box-sizing: border-box; overflow: hidden; transform: translateZ(0); left: 50%; top: 50%; -webkit-transform: translateX(-50%) translateY(-50%); -moz-transform: translateX(-50%) translateY(-50%); transform: translateX(-50%) translateY(-50%);">
<img src='image.png'>
</div>
3. The banner must stretch to 100% of the screen width, correctly displaying in any range of the user screen width.
Значение ширины баннера `width` задается в процентном формате — 100%.
4. All elements must have fixed dimensions or stretch over to fit the parent element. You can't use elements that have a height or width of 0 pixels.
5. The size of the archive with an HTML creative: no more than 75 KB.
6. The HTML5 banner uploaded must have a size between 320 × 180 and 540 x 180 pixels. The banner size is specified in the <meta> element:
<meta name="ad.size" content="width=100%,height=180">
The banner width is set as a percentage: 100%.
7. The banner must contain the viewport meta tag:
<meta name="viewport" content="width=device-width; initial-scale=1.0">
8. If your link contains block-level elements, make sure it has the display: block style, and add height and width if needed.
For more detailed requirements for the banner design, see the HTML5 banner requirements.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
