Campaigns with fixed CPM
In Yandex Direct, you can create and manage ad campaigns with a fixed CPM. You can place a banner on the desktop and mobile versions of the ya.ru page and on a new tab page in Yandex Browser, or a banner in Yandex Search. You can also create video ads and banners on Yandex Funtech, Auto.ru, Yandex Maps, Yandex Timetables, Yandex Services, and Yandex Travel.
Banner under the search bar
A display banner under the search bar is placed on the desktop and mobile versions of the ya.ru page, the new tab page of Yandex Browser for desktop, and on the Yandex Advertising Network sites. It will help you quickly increase brand awareness and ad recall.
Upload a 1456 × 180 horizontal banner in HTML5, GIF, JPEG, or PNG format.
Requirements for the banner design
On the ya.ru page
On a new tab page
Upload a 640 × 134 horizontal banner in GIF, JPEG, or PNG format.
Requirements for the banner design
Premium banner in search results
Your banner will be seen by the extensive Yandex Search audience in the right column of the search results. This will enable you to reach up to 85 million unique users. The format covers queries across popular categories, such as entertainment, finance, and cars, without competing with your performance ads.
Mini banner in search results
Mini banner in search results is more affordable compared to the premium banner, but has demonstrated high effectiveness. The format is served in the right column of the search results and doesn't compete with performance ads.
Video banner in search results
Video banner in search results is the first video display format introduced to Yandex Search. These banners will help you engage even more users thanks to the autoplay feature and boost your brand's metrics.
Premium billboard
Banners in display format are placed in Smart TV, desktop, and mobile versions of Yandex services, such as Yandex Video, Yandex Images, Yandex Music, Kinopoisk, Yandex TV Program, Auto.ru, Lessy, and more, as well as on YAN partner sites. The billboard is placed in the header of the service's page and accommodates the entire screen width.
Branded header on dzen.ru
Dzen.ru is a content platform used by millions of people. This display format is positioned at the top of the portal (around the search bar) on both mobile and desktop versions, helping capture the attention of the platform's audience.
Display advertising on Yandex services
Placing banners on Yandex Games is included in the packaged ad placement on Yandex services. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for banners on Yandex services
Yandex Weather is a platform used by millions of people every month to find out the weather forecast, check out the weather radar or pollen count, and ultimately plan vacations, leisure and business activities.
Requirements for banners in Yandex Weather
Placing banners on Yandex Afisha is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for Funtech banners
Placing banners on KinoPoisk is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Moreover, page branding is available — this is a brand awareness ad format to reach an audience of movie lovers where you pay for an impression package.
Requirements for Funtech banners
Placing banners on Yandex Music is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for Funtech banners
Placing banners on TV Program is included in a Media Services ad package. Banners on these ad platforms reach a wide audience with a wide range of interests.
Requirements for Funtech banners
Auto.ru is a leading portal for car classifieds in the Russian internet segment.
Thousands of motorists visit this site every day to buy or sell cars, find tires and wheels, get information about test drives, and learn the latest market news.
Requirements for banners on Auto.ru
Yandex Timetables is a service where you can find up-to-date timetables for trains, planes, buses, motor ships, and ferries. It can also tell you how to get from point A to point B, where to make a transfer, and how much your ticket will cost.
Requirements for banners on Yandex Timetables
Yandex Services connects you with service providers for just about anything.
Requirements for banners on Yandex Services
Learn more about the placement features and formats.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
