Requirements for banners

Technical requirements

Video

The video must meet the moderation requirements and the following technical requirements:

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	Maximum 100 MB
Duration	Between 5 and 15 seconds
Aspect ratio	16 : 9
Minimum resolution	360p
Recommended resolution	1080p
Video frame rate	Between 20 and 30 frames/second
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	0 or 1
File codec	avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt
Cover	No

Logo

Square JPG or PNG image up to 80 × 80 pixels and up to 120 KB. Details

Action button

Create a custom button or use the default option. Details

Images

Two images:

• One sized 516 × 272 and up to 120 KB.

• Another sized 223 × 159 and up to 120 KB.

Make sure the images meet the requirements.

Images in carousel

• Minimum size is 450 × 450 pixels.

• Aspect ratio is 1:1 (square only).

• Maximum file size is 10 MB.

Make sure the images meet the requirements.

Texts

• Title: Up to 30 characters, including spaces and punctuation. Required element.

• Additional title: Up to 30 characters and 15 punctuation marks. Optional element.

• Ad text: Up to 81 characters and 15 punctuation marks. Required element.

Moderation requirements for text.

Moderation requirements

We do not accept banners in the following categories:

• politics

• magic and esotericism

• religious items and services

• debt collection services

• funeral products and services

• dating websites or marriage agencies

• social advertising, including charitable organizations

• services of detectives and private security companies

• products and services for adults (such as sex toys or erotic materials)

• firearm accessories

• products similar in construction to weapons and their accessories

• military topics (such as transportation of military personnel or legal assistance in obtaining a military ID)

• website optimization and SEO services

• disinfection and pest control services

• certain financial services and training courses on them (microfinancing, loan offers from individuals, binary options, Forex dealer activities, transactions with Forex dealers, and others)

• other topics that do not comply with Yandex editorial policy

This list is not exhaustive and can be changed by Yandex at any time.

Questions?