Notices and age restrictions in ads

Image ads

Notices must be added to ads on the following subjects: medicines, medical products and services, breastmilk substitutes and baby food, dietary supplements, products similar in construction to weapons, financial services, shared-equity construction and new builds, certification services, betting services, and distance sales. For example:

• Contraindications apply. Consult a doctor.

• For children 11 months and older. Breastfeeding is preferred. Consult a doctor.

• Not a medicinal substance.

• Similar in construction to weapons.

• Project declaration is published on https://our.house.com/. Developer: House on Mars LLC.

• Financial services provided by: “Bank” LLC.

• Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.

• Certificate LLC, No. RA.RU.12AB34.

• Disclosure on the promoted site regarding the organizer of the gambling event, the participation rules, the number of prizes and the maximum amount of winnings, the time and location of the event, and the procedure for collecting winnings.

• Seller: John Smith, INN 9876543210

Notices are added automatically to text ads, including text ads with videos. But you must add them manually to image ads in the unified performance campaign, display banners, and video ads.

To automatically add seller information to ads for distance sales of products or for online stores, create a Yandex Business profile and link it to the campaign.

If the products or services you promote do not fall under any of the categories listed above but a notice was added to the ad, please contact the support service using the feedback form to remove the notice.

Image ads

The age restrictions must be specified in all ads that advertise information products:

• Games, movies

• concerts, shows, sports events and other entertainment events

• Print media (newspapers, magazines and books)

• programs and series on TV and radio

• Databases and computer programs

The age label 16+ is added to ads automatically. For subjects related to adult content, the 18+ label is added by default.

Label "For children 11 months and older. Breastfeeding is preferred. Consult a doctor" will be added to ads for baby food.

If your products are intended for children that are younger, you can change the rating manually on the campaign page. Example:

If the products or services you advertise do not belong to any of the abovementioned categories but a label has been added to the ad, please contact the support service using the feedback form to remove it.

Notices and age restrictions in image ads, display banners, and video ads

Image ads in the unified performance campaign, display banners, and video ads must contain all the information required by law and the Yandex Ad Serving Rules. Any required labels and restrictions must be added manually, before uploading the creative. Requirements for legal information for the licensed categories can be found in the Promotion categories section, as well as in the list below:

Age restrictions

Advertising of mass media content that is subject to classification under Russian Federal Law No. 436-FZ “On Protecting Children from Information Harmful to Their Health and Development” must contain age ratings (0+, 6+, 12+, 16+, 18+).

Shared-equity construction

Ads for shared-equity construction must contain:

• The name of the legal entity and its organizational and business structure (for example Developer: House on Mars LLC);

• URL of the Uniform Information System for Residential Construction hosting the project declaration (https://наш.дом.рф/).

Example: Project declaration available at https://наш.дом.рф/. Developer: House on Mars LLC.

Baby food

Ads for baby food must contain:

• Age restrictions

• A notice about the need to consult a healthcare professional.

• A notice that breastfeeding is preferred for babies.

Medications, medical services, medical equipment

Ads for medications, medical equipment, and medical services (including treatment methods) must contain a notice about contraindications and the need to read the instructions for use or to consult a healthcare professional.

For image ads in the unified performance campaign and display banners, the notice must occupy at least 5% of the banner area.

In video ads, the notice must take up at least 7% of the video area and have a duration of at least 5 seconds.

Example

dietary supplements

Ads for dietary supplements (biologically-active additives) must contain a notice that the product is not a medication.

For image ads in the unified performance campaign and display banners, the notice must occupy at least 5% of the banner area.

In video ads, the notice must take up at least 7% of the video area and have a duration of at least 5 seconds.

Remote sales and online stores

Ads for remote sales of products or online stores must contain information about the seller:

• For legal entities: the name of the legal entity and details about its organizational and business structure, the Principal State Registration Number (OGRN), and legal address.

• For individual entrepreneurs: the full name of the individual entrepreneur and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).

• For self-employed persons: Full name and INN (TIN).

Financial services

Ads for financial services must contain the name and type of legal entity that provides the services.

Ad for credit products (such as a credit, loan, or mortgage) must also include the following notice: “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.” It must take up at least 10% of the banner or video area.

Sports betting

Ads for bookmaking must contain the notice: "Information about the organizer of the gambling event, the participation rules, the number of prizes and the maximum amount of winnings, the time and location of the event, and the procedure for collecting winnings is provided on the advertised site".

Ads served to Belarus and Kazakhstan must also include the number of the bookmaking license, and the name, website or phone number of the issuing authority.

Certification

Ads for certification centers or intermediary services that accept and review documents must contain the name of the legal entity or the full name of the individual entrepreneur providing the service, and the accreditation record number in the register of accredited persons (for example, Certificate LLC, No. RA.RU.12AB34 ).

If the subject of your ad is certification assistance (but you do not accept or process documents), the following notice will automatically be added to your text ads: “Consulting in selection of certified persons for evaluation (confirmation) of compliance”.

Products similar in construction to weapons

Ads for products similar in design to weapons must contain a notice stating that the product is not a weapon.

Notices must be clearly visible: the user should see them when viewing the main content of the ad without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain visible on the screen long enough for the user to read the entire text at an average reading speed.

You can't place significant information and notices in the upper part of the banner (for example, don't place age labels in the upper-right corner). Because this information is overlapped by system elements, for example the menu icon, the banner will be rejected.

We recommend placing the age label in the lower-right corner of the banner.

In banners of large formats (for example, a Premium banner in the search or a Premium billboard), notices and legal information must not occupy the entire frame. You can add them at the bottom of the banner together with your main content (for example, use alternating slides). For more information, see the recommendations.

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