Sports betting
Advertising betting on sports is restricted in Yandex Direct. This is due to local legal requirements and Yandex policies.
Text ads will automatically have the following warning added: “Information about the organizer of the gambling event, participation rules, the duration of the event, the number of prizes or the maximum amount of winnings, the location of the event, and how prizes are awarded on the advertised site”. For image ads, you need to add this notice yourself. More information about notifications.
Your ads must meet the legal requirements of the countries where you want to serve them.
Your ad will only be served on specialized sites participating in the YAN.
If you are advertising a specific sporting competition, enter the period when it will run.
Your ads and website should follow all requirements of the law “On advertising”.
Certain documents are required to place ads.
When to submit documents
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Required documents
A copy of the gambling activities license. The information in the license must match the information indicated in your ads or on the site.
The license details are added automatically to your text ads (i.e., the license number and name of the issuing authority). For your image ads, make sure to add your license details yourself (as well as the website or phone number). More information about notices.
Certain documents are required to place ads.
When to submit documents
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Required documents
A copy of the license issued to a legal entity of the Republic of Belarus for one of the gambling business types:
-
Running a betting office.
-
Running a virtual gambling establishment.
How do I submit documents?
Send copies of prepared documents via the feedback form below (include your ad campaign or order number)
You can only place text ads with impressions in search results. The license details are added automatically to them (i.e., the license number and name of the issuing authority). More information about notices.
You can specify the following information about a bookmaker company or office in your ad:
- Name of the company or office
- Сountry and city of operation
- License number and date of issue
- License expiry date.
You can use the following phrases:
- “Bookmaker company”.
- “Bookmakers”
- “Licensed”.
- “Official site”.
- “Go to the site”.
- “Go to the official site”.
You do not have to use all the phrases from this list, but cannot use any other option.
Certain documents are required to place ads.
When to submit documents
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Required documents
A copy of the license to operate a gambling business. The information in the license must match the information indicated in your ads or on the site.
How do I submit documents?
Send copies of prepared documents via the feedback form below (include your ad campaign or order number)
You cannot advertise gambling.
Special documents are not required for placement.
Other requirements for websites and ads.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
