Cryptocurrency
Yandex Direct allows advertising cryptocurrency as long as such ads are permitted by the current legislation of the country where you want to serve ads.
Russia
Other countries
Cryptocurrency ads are prohibited. Specifically, the following won't be advertised:
- E-currency exchangers, including those specialized in cryptocurrencies.
- Blockchains and smart contracts.
- Mining and ICOs.
- Earning money on cryptocurrency, mining, or ICO with details of what exactly it consists of.
- Verifying crypto wallets and crypto transactions.
- Investing in cryptocurrency, mining, or ICOs.
You can advertise:
- Physical and virtual equipment used for mining and storing cryptocurrency (including mining farms and hotels), as well as cloud resources for mining.
- Informative articles, training materials, events related to cryptocurrencies, mining, and ICOs, reviews of cryptocurrencies and/or exchanges, and other similar materials.
- Legal advice on cryptocurrencies.
- Crypto signals.
- Services and goods payable in cryptocurrency.
- Clothing with cryptocurrency symbols or names.
- Jobs at cryptocurrency exchanges.
The ad text can't:
- Guarantee fast profits.
- Promise successful transactions and increased earnings.
- Refer to success stories.
- Suggest that cryptocurrency transactions are safe and do not involve risks.
Cryptocurrency ads are restricted in Yandex Direct.
Your ads must meet all legal requirements and conform to Yandex policies. For example, an ad can't:
- Guarantee fast profits.
- Promise successful transactions and increased earnings.
- Refer to success stories.
- Suggest that cryptocurrency transactions are safe and do not involve risks.
Other requirements for websites and ads.
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