Tragic content
Advertising tragic content is restricted on Yandex Direct. This is due to Yandex policies.
Your ads must be formatted correctly to be placed in Yandex Direct. The keyword in ads with a tragic subject matter should be narrowly relevant to the user's search query — that's why it should be enclosed in quotation marks.
For example, if you advertise headstones made to order, you can use the keyword "memorial headstone".
Ads that include tragic content won't be served in ad networks or in Telegram channels. Ads can only be displayed in Yandex search results.
Ads in this category are only placed as Text & Image ads, product ads, and catalog page ads in the unified performance campaign.
Ads that attempt to draw attention to tragic events (which may contain shocking content) in a news article or other publication are prohibited.
Other requirements for websites and ads.
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