Setting bids
You can only set bids for keywords from campaigns with manual bid management with impressions in search results only. Bid adjustments are not included in calculations.
Bids in ad networks can only be set automatically.
To set a bid in search results, select the campaigns on the Campaigns page and go to the Bids and keywords page. This page will display a list of all targeting criteria, such as keywords. Click the bid value and enter a new bid.
Bid Wizard
You can quickly set bids in search results for a large number of keywords, even if they belong to different campaigns or ad groups.
To set a single bid in search results for all the selected keywords:
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Select the campaigns and ad groups.
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On the Bids and keywords tab, select keywords and click Actions → Bid Wizard on the bottom panel.
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Specify your bid and click Save.
Bids will be applied to the selected keywords.
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