Interface guide
You can review statistics, make data-based decisions, and make changes immediately on the campaign page.
In the mobile view of the campaign list, only basic indicators are displayed, depending on the campaign type and strategy. You can view detailed statistics on the campaign page. Selecting a campaign opens the desktop version of the statistics.
Basic elements
In the new interface, all data for your campaigns, groups, and ads is shown in the same window. See the main elements below.
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Menu
Quick access to statistics, information about representatives, all tools and additional materials for ad campaigns in the library.
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Campaign data
All the necessary and important indicators are shown on the same page.
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Search and filter
You can quickly find all ads with a specific word, even those that relate to different groups or campaigns, or find all campaigns with a certain number of clicks. For example, in the filter under the Ads tab, select Parameters → Image → = Enabled to only show ads with images.
To see display campaigns, instead of CPC campaigns select Pay-per-impression campaigns.
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Navigation tabs
You can switch between objects: campaigns, groups, ads, and keywords. First mark the campaigns you need and then go to the appropriate tab, such as Groups. It will only contain groups in the selected campaigns.
Similarly, you can immediately switch from campaigns to ads or from a group to keywords and back.
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Customize the table layout
You can add or remove columns with the data on the pages of campaigns, ad groups, ads, and keywords. Click
and select the indicators you need. To change the order of data, move the indicator to the desired location. -
Actions
Actions are useful if you need to perform some operations with the selected objects, such as change their status or parameters or go to the Report Wizard.
Navigation
How to find campaigns
In the box next to the filter icon, enter the name or number of the campaign you want to find. You can also find the desired campaign by filtering by strategy, placement, and other criteria.
How to view detailed information about a campaign and targeting criteria
For campaigns with manual bid management, click Edit next to the campaign name. You can also click 
next to the campaign and select Edit.
Where to find retargeting lists
To find retargeting lists, feeds, mobile apps, and negative keywords, click Library in the side menu.
How to find keyword selection (wordstat)
In the side menu, click Tools → Keyword selection.
How to go to User settings
In the side menu on the left, click your username and select Account and notifications.
Actions with campaigns
How to create a campaign
In the side menu, click Add → Campaign.
How to mark campaigns as important
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Select the desired campaigns in the list, then click Actions → Add to most important.
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To view the list of important campaigns, open the filter by campaign status and choose Most important only.
How do I submit for moderation, start, or stop a campaign
Click next to the campaign and select the desired action: submit for moderation, start, stop, delete, archive, unarchive, export to XLS/XLSX.
How to launch or submit multiple campaigns for moderation
To stop, start, submit for moderation, copy, delete, archive, unarchive, add or remove multiple campaigns from most important: first select the campaigns in the list, then click Action and select the action.
How to set up a daily budget for a campaign
Select the campaign and enter the amount in the Budget and strategy column.
How to view and change campaign settings
Click next to the campaign and select Edit.
How to see a list of all ad groups or ads in a campaign
Select the campaigns you need and click Groups or Ads in the menu above the list of campaigns.
How to see a list of all targeting criteria
Select the desired campaigns and click in the menu above the table: Bids and keywords, Retargeting & Audiences, or User profiles.
Viewing statistics
How to track metrics on the campaign page
Create your own table with campaign data:
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Add or remove columns using the menu
→ Campaign columns. To rearrange the columns, move the indicator to the desired location. -
Add statistics for goals to the data (if they're configured in Yandex Metrica). To do this, open the menu
→ Add and select the goals you need. -
To select the period for which you need statistics, click the Statistics for
campaigns button at the bottom.
How to open Report Wizard
Select the desired campaigns and click Campaign
Read more about the Report Wizard here.
Payment and setting up a shared account
How to top up the account
Under your username, click Top up. In the window that opens, specify the payment amount, select the method, and click Top up account.
Learn more about payment methods.
How to open shared account settings
Under your username, click the amount. In the window that opens, click All settings.
Learn more about shared accounts.
How to view and change the average daily budget
Under your username, click the amount. In the window that opens, the Average daily budget section shows the current limit. To adjust it, click Average daily budget and specify the average daily spending per calendar week.
Learn more about the average daily budget.
Keyword planner
The keyword planner helps you expand the set of keywords and negative keywords for your ad group by using Yandex search query statistics from the wordstat.yandex.ru service.
To select keywords, click Add → Keywords in the menu on the left and choose the campaign and ad group.
Learn more about the Keyword planner.
Find and replace
The find and replace tool lets you quickly edit multiple keywords in different campaigns and groups at once (for example, fix a typo).
To replace keywords, select them in the Bids and keywords tab and click Find and replace or Actions → Find and replace.
Learn more about find and replace.
Setting bids
You can quickly set bids for search:
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For the entire campaign.
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For a large number of keywords, even if they belong to different campaigns or ad groups.
For the entire campaign.
Click next to the campaign and choose Bid Wizard.
For keywords
Select the campaigns and ad groups. In the Bids and keywords tab, select keywords and click Bid Wizard.
Learn more about setting bids.
Recommendations
Recommendations suggest how you can adjust campaigns in order to get more clicks and conversions. Yandex Direct will analyze your campaign data and provide personalized tips for how to improve the campaign's performance. Follow the recommendations and monitor the results.
To see recommendations from Yandex Direct, click Recommendations in the side menu.
Learn more about recommendations.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
