Questions about payment

How to pay for ads

To pay for ads, top up your shared account. Under the username on the campaigns page, click Top up. Select your payment method and enter the payer. The minimum payment is 300 rubles before VAT (see other currencies).

Calculating VAT

All monetary figures in advertisers’ accounts are listed before VAT:

• all prices are shown without VAT in the bid management interface (in other words, the prices shown are the auction bids)

• bids and budget restrictions in automatic campaign management strategies are also shown without VAT

• total remaining funds on an ad campaign’s balance are also displayed without VAT

VAT is added by the seller to the cost of services in accordance with the norms of tax legislation for each country. Total VAT is shown on a separate line in payment documents and documents confirming rendering of services.

Advertisers can view statistics for debited funds (both before and after VAT) in the Yandex Direct interface. Just select the corresponding setting in the Statistics section. This option is only available for campaigns in Russian rubles.

How to add a new payer

To add a new payer:

1. On the My campaigns page, click Payments and documents.

2. Go to the Payers section. In the Create new payer field, select a payer and click Create.

3. On the Register payer page, enter the bank account information and click Register.

How to change payers

If you want to change payers when you add funds to your shared account, go to the Issue an invoice page and click change payment method or payer to go to the Select account payment method page when you're checking your data.

Select another payer or register a new one and select them.

It is not possible to change the payer after you issue your invoice. If necessary, you can issue a new invoice using the correct information.

How to change the payment method

If you want to change payment methods when you add funds to your shared account, go to the Issue an invoice page and click change payment method or payer to go to the Select account payment method page when you're checking your data. Select a payment method.

It is not possible to change your payment method after you issue your invoice. If necessary, you can issue a new invoice using the correct information.

Transfer money between usernames

It is not possible to transfer money from one username to another. You can get a refund from one username and then use that money to fund a shared account under a different username.

Questions?

 

Payment currency	Minimum payment
RUB	300
KZT	5,000
BYN	30
USD	15
EUR	15
CHF	15
TRY	50
Pound sterling	15