Promo code

The promo code gives clients from Russia, Kazakhstan, Belarus, and Uzbekistan an additional credit that they can use to pay for advertising in Yandex Direct.

To use a promo code, issue and pay an invoice for ad placement within 30 calendar days after activating the promo code.

You can't disclose your promo code to any third parties whether in return for payment or free of charge.

Where do I get a promo code

You can get a promo code under a promo held by Yandex, Yandex OFD, or from a Yandex partner.

Our partners in Russia

Alfa Bank

Modulbank

Otkritie

Tinkoff

Tochka

LPmotor

NetHouse

And more

Promo Code terms of use

Promo codes are issued under certain terms and for a limited period of time. Check the promo terms in the accompanying information materials before activating the promo code.

A promo code discount is granted at the first campaign launch under the following terms:

  • The advertiser's account was not used in Yandex Direct before.

  • Yandex didn't provide to the advertiser the services of placing ads with a link to the advertiser's online information resource and/or contact information for the past 365 days.

  • Additional terms specified in the promo's accompanying information materials.

You can't use a promo code when advertising:

  • Mobile apps

  • Multiple websites

  • Campaigns without a site

  • Third-level domain names (for example, mysite.hosting.com)

  • Social media pages

If the advertiser changes the domain or sets up a redirect to another domain in any active campaign after ads are launched for the account, the activated promo code is canceled.

A promo code discount is granted under the following terms:

  • The advertiser has an account in Yandex Direct.

  • The advertising budget for the month when the advertiser uses the promo code must be at least the amount specified in the accompanying information materials.

  • Additional terms specified in the promo's accompanying information materials.

You can't replace a promo code or extend its validity period.

How do I activate a promo code

Each advertiser can only activate one promo code.

To activate a promo code:

  1. Create an advertising campaign and submit it for moderation.

    Wait for moderation results. You can't apply a promo code before your ads pass moderation.

  2. On the Add funds to account page, enter the amount of the ad campaign budget. The amount (excluding VAT) must be at least the amount specified in the promo terms.

  3. Enter the promo code and select the payment method with the appropriate payer (individual or legal entity).

    Check that the payer and payment method meet the promo terms.

  4. Confirm that you accept the terms of the offer. Click Go to payment.

  5. Pay the invoice within 30 calendar days after it was issued.

After you make the payment and the funds are credited to your Yandex Direct account, an extra amount is credited to your Direct account.

Questions?

Alert

Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.

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You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 139-91-93

Russia: 8 (800) 700-47-45 (toll-free within Russia)

To access campaigns, the customer service specialist will need your PIN.

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