Cost of placement
The bid or CPM under the search bar or in the new Yandex Browser tab is set according to the selected display regions.
|
Display region |
For the desktop version of ya.ru, new Yandex Browser tab, rubles |
For the mobile version of ya.ru, rubles |
|
Moscow and Moscow region |
from 690 |
from 495 |
|
Russia (without Moscow and Moscow region) |
from 550 |
from 395 |
|
Belarus |
from 185 |
|
|
Kazakhstan |
from 140 |
|
|
Other countries |
from 25 |
|
Values for other currencies
Bid or CPM on a new Yandex Browser tab
|
Payment currency |
Moscow and Moscow region |
Russia (without Moscow and Moscow region) |
Belarus |
Kazakhstan |
Other countries |
|
KZT |
1805.56 |
1444.44 |
1027.78 |
777.78 |
138.89 |
|
BYN |
10.1 |
8.08 |
5.75 |
4.35 |
0.78 |
|
USD |
4.66 |
3.73 |
2.65 |
2.01 |
0.36 |
|
EUR |
4.06 |
3.25 |
2.31 |
1.75 |
0.31 |
|
CHF |
4.61 |
3.69 |
2.62 |
1.99 |
0.35 |
|
TRY |
24.62 |
19.70 |
14.02 |
10.61 |
1.89 |
All amounts do not include VAT.
If the values of the bid or CPM for the selected display regions are in different cells of the table, use the higher value. Set a bid or CPM higher than this value, and the banner will be served under all criteria.
For example, you selected Moscow and Moscow region:
- Bid < 690 rubles, the banner is not served.
- 495 rubles ⩽ bid < 690 rubles, the banner is only served on the mobile version of ya.ru.
- Bid ⩾ 690 rubles, the banner is served in Moscow and in the Moscow region on different devices.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
