Impression statistics

Track your impression and conversion statistics to determine how effective your mobile app ads and strategy settings are.

The Yandex Direct reports contain detailed information about various ad indicators: impressions, clicks, CTR, expenses, etc.

For example, you can compare how frequently ads are served to users who use the mobile internet or Wi-Fi. Just go to the Report Wizard and select Connection type under Cross sections. Under Columns, select Impressions, Clicks, and CTR.

The Conversions section in the Report Wizard can include statistics on the app installs as a result of interaction with your ads and the target in-app events. Compare the number of installations on different days with the number of purchases, for example. Here you can see the revenue information as well.

stat-views

You get access to all this data after you connect a mobile app attribution platform. This system matches installations with ad clicks and sends the data to Yandex Direct to count conversions.

If you added multiple ad groups to your campaign, evaluate the ad group statistics using cross sections.

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