Statistics: evaluate effectiveness of your promotion
Analyze your statistics to gauge your campaign performance and find ways to improve it.
Tip
For a campaign aimed at increasing sales or the number of requests, you need to analyze the number of clients who came to you through advertising, the cost of attracting them, and the revenue they brought. For detailed instructions, see the section How to evaluate the results of a performance campaign.
Tools for studying statistics
Reports in the Yandex Direct interface
Regularly review the reports: they will help you identify bottlenecks in your campaign and fix them right away. Standard reports allow you to quickly obtain data on the most popular sets of cross sections and metrics. In custom reports (created with Report Wizard and the “Search queries” report), you choose cross sections of data you want to analyze.
Reports in the Yandex Metrica interface
Collect information about user activity on your site, track the achievement of your goals, and compare various segments of your audience and traffic sources. Learn more about analyzing campaigns with Yandex Metrica.
URL parameters
Add special parameters to a link in an ad and study the traffic: you can find out how users got to your site (platform number, ad position, device, and so on).
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