New Report Wizard^β

The Report Wizard is a tool for viewing statistics that allows you to analyze the effectiveness of your campaigns and provides detailed information about their performance. With the Report Wizard, you can create custom reports based on various combinations of data cross-sections and metrics tailored to your goals.

You can find it in the Yandex Direct Pro sidebar menu, under Statistics.

Report settings

Period

Select a custom period or choose from the suggested options. To see all the available time periods, check the drop-down menu.

If you want to see data for the current day in your report, select Including today. For example, if you select the last 7 days (including today) on April 10, your report will show data from April 4 through April 10. If you don't select this option, the data will be from April 3 to April 9.

Reports can include basic data for the last three years.

Full search query data is available for the last six months. For longer periods, the information may be incomplete: while the number of impressions, clicks, and other metric values will be accurate, the query text may be undefined for some auctions.

Example

Site type	Search query	Impressions	Clicks
Yandex Search	buy a kettle	1,000	100
Yandex Search	buy a pan	900	80
Yandex Search	–	500	40

Dimensions and metrics

All metrics and dimensions are divided into semantic groups. You can search for them by name.

For dimensions, choose what data you want to see in your report, and for metrics, select the performance indicators to display for these dimensions. Select at least one metric to generate a report.

The settings menu on the right shows your selected dimensions and metrics. Drag the bidirectional arrow icon to reorder items, or remove the ones you don't need.

Some dimensions, including their associated filters, may be incompatible and not work with certain metrics. If you encounter this problem, you'll see a hint with a list of incompatible items.

Goals and attribution

Choose the goals you want to calculate conversion metrics (Conversions, CPA, and other) for. You can find them by name or ID of the goal or tag. If you don't select any goals, the conversion metrics will reflect the number of converted sessions that have at least one achieved goal.

Customize how conversion metrics are displayed in your statistics. Select Total for all selected goals, Separately for each goal, or both. To see each of your goals in its own column, select up to 20 goals. If you select more than 20 goals, you'll only see the total number of conversions for all selected goals.

Learn more about conversions in reports.

Users might visit your website multiple times. For example, they might click an ad, then click a link in search results or open a bookmark saved in their browser. Attribution is a rule that determines which of the clicks is the source of the session.

Select an attribution model for which to display statistics.

More about attribution models.

Filters

Filters help you remove irrelevant data and focus on the most important information.

By default, the system filters out archived campaigns if your account is older than six months. This speeds up report generation for accounts with large amounts of data.

How filters work together

• Filters use the logical AND operator to find intersections between blocks of data.

• When you select multiple filters:

  • Logical OR operator applies for the Equals and Contains operators.
  • Logical OR operator applies for the Doesn't equal to and Doesn't contain operators.

• For text data, such as campaign names, you can set up multiple filters to create complex conditions. You can also select multiple text filters using the Contains operator.

Example

Filter condition	Campaign names	Filtering results
"contains catalogs OR catalogues" AND "contains Moscow or msk" AND "doesn't contain promo AND campaign"	Russia_Catalogs_Promo_spring_2025 Russia_Catalogs_Main_spring_2025 MSK_Catalogs_Promo_spring_2025 MSK_Catalogs_Main_spring_2025 MSK_Target_Main_spring_2025 russia_catalogues_promo_summer_2025 russia_catalogues_main_summer_2025 msk_catalogues_promo_summer_2025 msk_catalogues_categories_summer_2025 msk_target_main_summer_2025 Russia_catalogs_campaign_spring_2025 Russia_catalogs_main_fall_2025 moscow_catalogs_campaign_fall_2025 moscow_catalogs_main_fall_2025	MSK_Catalogs_Main_spring_2025 msk_catalogues_categories_summer_2025 moscow_catalogs_main_fall_2025

Other filtering features

• For filters by numeric values, such as group numbers, you can enter a list of IDs separated by commas or line breaks into the field.

• Filters using the Contains operator support the following special characters:

  ^: Corresponds to any single character. For example, the filter condition “Campaign name contains speciali^ed” will include campaigns with names “Specialized_Search_Msk” and “Specialised_YAN_Russia”.

  *: Corresponds to any number of any characters. For example, the filter condition “Campaign name contains Promo*Search” will include campaigns with names “Direct_Promo_MSK_Search” and “Promo_Russia_Search_2”.

Details

Break the data down by day, week, month, quarter, or year. If no conditions are set, the report will show all data for the selected period.

Watch the video. Report settings

Preset settings

The new Report Wizard comes with basic settings by default. If you want to change them, specify goals, metrics, dimensions, and other settings. To save your changes, click the three-dot icon in the top right corner and select Save report settings. The settings will be saved for your username. This won't affect other representatives who have access to the same Yandex Direct account.

You can also share a link with your current report settings.

Quick action menu

The new version of the tool has a quick actions menu for each column in your report. With it, you can:

• Display data as absolute values or percentages.
• Reorder columns.
• Sort rows in ascending or descending order.
• Apply filters to metrics.
• Delete columns or adjust their width.

Watch the video. Quick action menu

Revenue and conversion value

The new Report Wizard offers the "Revenue" and "Conversion value" metrics, which help you track the performance of your Yandex Direct campaigns based on the business indicators.

The "Revenue" metric is now calculated only for your selected goals. From the sidebar menu, go to Conversions → Revenue metric settings and specify the goals for which you want to calculate revenue and its derived metrics: CRR, ROI, and profit. If you select multiple goals, revenue is calculated as a total across all goals. You can choose goals that source data from Yandex Metrica, MMPs, or offline conversions. Goals that don't track revenue won't be factored into your revenue metric until Yandex Direct starts receiving that data.

The "Conversion value” metric reflects your evaluation: what economic benefits your business will earn if the goals are achieved. You can also use its derived metrics: CRR, ROI, and profit based on value. To transmit a conversion value to the service, specify the value in your campaign strategy settings, Yandex Metrica, MMP, or offline conversion data.

Learn more about revenue and conversion value.

Questions?