Questions and answers
On this page you will find answers to questions that new advertisers ask most frequently.
Who should set up my advertising campaign?
If you’d prefer not to set up your advertising campaign on your own, you can use the services of Yandex Direct setup experts or advertising agencies.
Set up an advertising campaign with the assistance of professionals.
How to launch impressions
Send the ad for moderation. This process will take 2 to 3 hours. While waiting, you can calculate your approximate monthly advertising expenses using the Budget forecast tool.
After your ad has passed moderation, you will receive an email notification. The next step is to pay for ads.
When will my ad start being displayed?
Your ad will display as soon as Yandex receives the payment. Impressions are launched automatically; this process can take from 5 to 180 minutes (with the average being 40 minutes).
If you don't want your ads to be served immediately, then set your launch date in settings.
How is my advertising budget allocated?
Your account is debited for every click on your ad. It depends on the display strategy you chose. When using automatic strategies, the system sets the CPC.
With manual management, you set the bids on your own for specific impression criteria. If the system selects your ad, then you will probably pay the click price indicated for that traffic volume. The click price changes dynamically. The CPC for an ad can differ from the specified price.
Questions?
Alert
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